Analytics, Growth and the Future

Question 1

measuring and analysing data generated by mobile platforms and properties

Answer 1

mobile analytics

Question 2

types of mobile analytics (8)

Answer 2

1. mobile advertising
2. app monetization
3. performance analysis
4. in-app engagement
5. mobile analytics for product teams
6. mobile analytics for UI/UX teams
7. mobile analytics for marketing teams
8. mobile analytics for technical teams

Question 3

key mobile metrics (8)

Answer 3

1. mobile downloads
2. uninstalls
3. heatmaps and user session recreations
4. session length and depth
5. retention rate
6. churn rate
7. sessions
8. session intervals