Appeal Flashcards

0
Q

Alignment

A

The placement of elements such that edges line up along common rows or columns, or their bodies along a common center.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
1
Q

Aesthetic-Usability Effect

A

Aesthetic designs are perceived as easier to use than less-aesthetic designs.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Anthropomorphic Form

A

A tendency to find forms that appear humanoid or exhibit humanlike characteristics appealing.
• Designers should favor more abstract versus realistic anthropomorphic forms, as realistic depictions often decrease appeal. • Feminine form = sexuality and vitality. Round forms = babylike associations. Angular forms = masculinity, aggression.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Attractiveness Bias

A

A tendency to see attractive people as more intelligent, competent, moral, and sociable than unattractive people.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Baby-Face Bias

A

A tendency to see people and things with baby-faced features as more naïve, helpless, and honest than those with mature features.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Exposure Effect

A

Repeated exposure to stimuli for which people have neutral feelings will increase the likability of the stimuli.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Face-ism Ratio

A

The ratio of face to body in an image that influences the way the person in the image is perceived.
• high face-ism ratio: The face takes up
a large portion of the image = emphasis is on a person’s intellectual and personality attributes.
• low face-ism ratio: The body takes up a large portion of the image = emphasis is on the physical, sensual.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Fibonacci Sequence

A

A sequence of numbers in which each number is the sum of the preceding two.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Five Hat Racks

A

There are five ways to organize information: category, time, location, alphabet, and continuum.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Framing

A

A technique that influences decision making and judgment by manipulating the way information is presented.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Golden Ratio

A

A ratio within the elements of a form, such as height to width, approximating 0.618.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Mimicry

A

The act of copying properties of familiar objects, organisms, or environments in order to improve the usability, likability, or functionality of an object.

• surface mimicry: Making a design look like something else. • behavioral: Making a design act like something else.
• functional: Making a design work like something else.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Most Average Facial Appearance Effect

A

A tendency to prefer faces in which the eyes, nose, lips, and other features are close to the average of a population.
• likely due :
• evolution: Natural selection tends to select out extremes.
• cognitive prototypes: Mental representations that are formed through experience.
• symmetry: Average faces are more symmetrical, indicating
health and fitness.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Red Effect

A

A tendency to perceive women wearing red as more attractive and men wearing red as more dominant.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Rule of Thirds

A

A technique of composition in which a medium is divided into thirds, creating aesthetic positions for the primary elements of a design.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Scarcity

A

Items and opportunities become more desirable when they are perceived to be in short supply or occur infrequently.

Five tactics of scarcity:
• exclusive information: Supply is about to be depleted and only a few people have this knowledge
• limited access: Access to supply is limited.
• limited time: Supply is available for a limited time. • limited number: Supply is limited by number.
• suddenness: Supply is suddenly depleted.

16
Q

Self-Similarity

A

A property in which a form is made up of parts similar to the whole or to one another.

17
Q

Symmetry

A

A property of visual equivalence among elements in a form.
• three types: Reflection, rotation, and translation.

There are three basic types of symmetry:
• reflection: Refers to the mirroring of an equivalent element around a central axis or mirror line (mirror image).
• rotation: Refers to the rotation of equivalent elements around a common center (orientation changes).
• translation: Refers to the location of equivalent elements in different areas of space (orientation is maintained).
• Symmetric forms tend to be seen as figures which means they receive more attention and are easier to recall.

18
Q

Uncanny Valley

A

Anthropomorphic forms are appealing when they are dissimilar or identical to humans, but unappealing when they are very similar to humans.

19
Q

Veblen Effect

A

A tendency to find a product desirable because it has a high price.

20
Q

Wabi-Sabi

A

Objects and environments that embody naturalness, simplicity, and subtle imperfec- tion achieve a deeper, more meaningful aesthetic.
• wabi: Beauty from subtle imperfection.
• sabi: Beauty that comes with time.

21
Q

Waist-to-Hip Ratio

A

A preference for a particular ratio of waist size to hip size in men and women.
• High estrogen level = low ratio.
• High testosterone levels = high ratio.