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Apple Flashcards

(47 cards)

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1
Q

What is Apple Inc.?

A

A US transnational electronic technology corporation headquartered in Cupertino, California.

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2
Q

Who founded Apple Inc.?

A

Steve Jobs, Steve Wozniak, and Ronald Wayne in 1975.

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3
Q

What record did Apple’s iPhone revenue set in the September quarter?

A

A record of $89.5 billion in quarterly revenue.

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4
Q

What was Apple’s status in 2019?

A
  • Largest IT company by revenue
  • Third-largest mobile phone manufacturer
  • Number one global brand by value (US$234 billion)
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5
Q

What are some successful auction items related to Apple?

A

A first edition, unopened 4GB iPhone sold for over $190,000.

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6
Q

What types of products does Apple market?

A
  • iPhones
  • iPads
  • Apple Watch
  • Apple TV
  • MacPro
  • HomePod
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7
Q

What factors have contributed to Apple’s success?

A
  • Stylish and well-designed products
  • Slick marketing and branding
  • Innovative products
  • Focus on mobile devices
  • Online sales of products and services
  • Diversification into new technologies
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8
Q

What is the role of logistics in Apple’s operations?

A

Over 100 people work in logistics to organize shipping to over 50 countries.

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9
Q

Where is Apple’s European headquarters located?

A

Cork, Ireland.

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10
Q

What is Apple’s partnership with (RED)?

A

Supports the Global Fund in the fight against HIV/AIDS with a portion of proceeds from (PRODUCT)RED products.

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11
Q

Where are Apple’s main products designed and manufactured?

A

Designed in Silicon Valley, California; manufactured in mainland China by Foxconn.

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12
Q

What is the significance of Apple’s data centers?

A

Support growth in services like iCloud, App Store, Apple Music, and more.

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13
Q

How many data centers does Apple operate?

A

8 operating data centers and 2 under development.

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14
Q

Why are many Apple products produced in China?

A
  • Low production costs
  • Large, skilled, non-unionized workforce
  • Successful Special Economic Zone in Shenzhen
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15
Q

What are the social benefits of Apple’s presence in the USA?

A
  • 90,000 employees across 50 states
  • Headquarters at Apple Park in Cupertino
  • Employment at data centers and assembly facilities
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16
Q

What environmental initiative has Apple undertaken?

A

Uses 100% renewable energy in its US facilities and established Apple Energy.

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17
Q

What criticism has Apple faced regarding its environmental reporting?

A

Received the worst rating from Ethical Consumer for environmental reporting in 2019.

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18
Q

What is the economic impact of Apple in Ireland?

A
  • Employs 6,000 workers
  • Cork’s largest private employer
  • Attracted other high-tech firms
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19
Q

What controversy surrounded Apple’s tax situation in Ireland?

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A

Accused of receiving unfair preferential treatment allowing it to pay lower taxes.

20
Q

What are some of the costs associated with Apple’s operations in Ireland?

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A
  • Criticism for not creating sufficient local jobs
  • Accusations of tax avoidance strategies
21
Q

Fill in the blank: Apple has ______ data centers in the United States.

22
Q

True or False: Apple’s products are primarily manufactured within the USA.

23
Q

What ruling is being argued to be overturned regarding Apple?

Study These Flashcards
A

A ruling allowing Apple to avoid paying €13bn (£11bn) in back taxes

Legal adviser to the European Court of Justice is involved in the argument.

24
Q

What has Apple’s presence in Cork attracted?

Study These Flashcards
A

Other high-tech firms to the area

25
What was Apple’s rating for environmental reporting in 2019?
Worst rating by Ethical Consumer
26
What was one of Apple's quantified future environmental targets stated in their 2019 report?
Generate or procure at least 4 gigawatts of clean energy in our supply chain by 2020
27
What are the working conditions like for workers in Foxconn’s factories?
Workers mostly live on site, work an average of 62 hours each week for around $300 per month ## Footnote Living expenses consume half of their earnings.
28
What health risks have workers in Apple product factories faced?
Exposure to toxic chemicals and lack of protective equipment like earplugs and goggles
29
What policy does Apple now have regarding student interns in factories?
Limits student interns to 10 percent of the factories’ workforces
30
True or False: Apple allows factories to employ under 18s as interns.
False ## Footnote Apple does not employ under 18s due to its commitment to social responsibility.
31
What significant ban was reported regarding Apple devices in September 2023?
Beijing ordered central government agency officials to not bring iPhones into the office
32
How many employees does Foxconn claim to support in China?
1.3 million employees directly, nearly five million jobs supported indirectly
33
What has affected the sales of Apple's latest iPhone model?
Sinking demand in China and intensifying competition from rivals
34
What environmental improvement has Apple made to its products?
Removed all PVC plastics and toxic chemicals
35
What score did Apple receive in the 2019 Ranking Digital Rights Corporate Accountability Index?
46%
36
What campaign did Apple launch in response to Greenpeace criticisms?
Green my Apple campaign
37
What was the purpose of the $1.5 billion green climate bond issued by Apple in 2016?
Financing of environmental projects
38
In what year did Apple move from eleventh to second in Greenpeace’s ‘Green Electronics’ rankings?
From 2006 to 2017
39
What milestone did Apple achieve regarding market capitalization?
Created history with a market capitalization of one trillion U.S. dollars
40
What percentage of Apple's product sales were in the USA in 2019?
45 percent
41
Which country temporarily became Apple's second largest market in 2015–16?
China
42
How much has Apple’s services revenue increased since 2013?
More than threefold, from $13.5 billion to over $50 billion in March 2020
43
What impact has the trade war between the US and China had on Apple?
Imposes heavy tariffs on Chinese imports to the US
44
What commitment did Apple make to support US economic resurgence from 2018 to 2023?
Create 20,000 more jobs and invest $5 billion to support innovation among US manufacturers
45
Fill in the blank: Apple is facing competition from _______ in China.
Huawei
46
What has been the outcome of Apple’s attempts to enter the Indian market?
Largely unsuccessful due to cheaper competitors
47
What does Apple's response to criticisms about labor practices illustrate?
Concern shown by TNCs regarding corporate social responsibility and ethical purchasing

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