Applied tools Flashcards by Jussel Nieves

Fast changing outlook of business tourism. Flourishing growth of travel intermediaries business impacting the market outreach of several hospitality companies.

Rule of Travel Intermediary

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Calls the shots in different tourism industries

Tour Operators

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Compromise on profit margins to stay afloat- affects the overall economy of tourist destination.

Large tourism enterprises

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Relationship between travel intermediaries & IT-

Insensitive industry, travel intermediaries must learn and embrace aspects of IT

To exist and thrive in an information

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Requires careful analysis of when and how IT can offer value added services to clients

Computerised Reservation terminals

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redefine role of travel inter.

Development & Marketing

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Use emerging internet mobile tech to their advantage

Major challenge

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When used appropriately, will assist in developing new strength and managing weakness.

Can turn Threats and Opportunities

Information Technology

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Impact of IT in travel Intermediaries

-High speed internet (Fast communication)
-Downside of high speed internet
-One additional challenge (customer can do it themselves)

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-Many travel vendors offer educational opportunities to travel agents.

-Comes in the form of deeply discounted familiarisation trips called FAM TRIPS.

Travel agent education

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-New tech made it easy for travel professionals to WFH.
-Home based TAS are independent while others contract with HOST AGENCIES.

Home-based travel agents (TA)

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-Hard times for small-sized travel agencies.
- For those beginning w/ a view of starting in the travel industry

Competition from travel booking website

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Traditional reasons to approach an agency grow less meaningful every year:

Price shopping- compare prices from others and make a decision.
Commission changes- once u book a tourist group.
Travel agent fees- charges in commission.
More choice than ever- web is accessible.
Greater traveler independence- rise of DIY Travels.
Decrease customer loyalty- rise in DIY (Don’t rely on TAS)

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Travel agencies use these tools by (starting own blogs,establish social media profiles)

Use these contents to build relationships w/potential and current clients.

Online Review and social media

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-Remember reading online reviews
-Positive online reviews influenced buying decisions.

90%

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-buying decisions were influenced by negative reviews

-social media reviews are a big deal

86%

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-agents decide to reinvent as travel specialist.
-agents seek to serve NICHE POPULATIONS.
-others opted travels( all inclusive resort, cruise line)

Reinvention of services

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7 important tech solutions for travel intermediaries

•Mobile tech
•Augmented reality
•Internet of things
•Virtual assistant
•Big data
•Blockchain
•5g

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Advantage of tech in Hospitality

•Guess what convenience
•Enable guests to access info and make requests
•Improved communication
•Enable staff to provide superior service

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Challenges/Disadvantages

•Maintenance and follow up
•People/Potential visitors may change their minds of plans to travel to a particular destination.
•Gain access to confidential information
•Unemployment

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Create diff packages

Tour operators

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sells products and book travel

Travel agents

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COMPUTER APPLICATIONS IN HOSPITALITY INDUSTRY

Computer
Hospitality
Information
Information a communication technology
Information technology
System
Tourism

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IMPACT OF COMPUTERS IN H & T INDUSTRY

•Market wisdom suggests that hospitality companies must embrace technology to compete against TRADITIONAL COMPETITORS AND ENTRANTS.

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Should facilitate the business mission of its enterprise through managed.

Strategic info management fx.

Why do hotels adopt ICT?

Current apps of computer technology can be grouped into three main areas: -Operational -Guest services -Management information

Benefits of ICT adoption & Application to orgs

Operational -Reduced work -Reduced labor cost -Improve decision making -Improve control of cash flow

Tactical

-Improve team work -Improve service quality -promote pro active culture -improved planning times

Strategic

-reduce marketing cost -improve market share -improve growth & success -improve competitive advantage

Basic computer system

Includes not only the computer but any software and peripheral devices necessary to make a comp function. Every computer system needs an OPERATING SYSTEM.

Types of Comp systems:

-notebook -desktop -workstation -server -supercomputing farms

Input/output devices

Part of a personal computer/part of terminal connected to a computer

Keyboard

an input device w/ a ball on its underside rolled on a flat surface

Mouse

variation on the mouse. an upside down mouse (can roll directly w hand)

Trackball

Speaking to a computer is another form of source input. Speech recognition. devices that accept spoken word through microphone.

Voice input

A way of getting input directly from the source is for human point to a SELECTION. edges of screen/monitor horizontal beams of light.

Touch screens

Involves delivering input to computer by looking at the computer. reminiscent of making screen selection by touching screen w finger

Looking

APPLICATION OF INPUT DEVICES IN HOSPITALITY:

Allow tracking of employees hand wash + sanitation (input)

Fingerprint biometric system

read credit cards when cards are swiped over

Magnetic strip readers

electronic cash registers and pos devices are input devices when used to key in purchase details.

Touchscreen e-cash registers

Becomes input devices when used to key in purchase details.

Touchscreen POS devices

used to make reservations via table seating software and in f&b vending machines when keying orders

Touch screen devices

used in vending machines to other automated machines. at freestanding location w in the lobby, self service f&b terminals purchase through swipes that input devices

Card swipes

form of POS system that handle transaction at point of sale.

Remote order pads

used on food production (oven+microwave) when the cooking time is keyed in and set for the equipment

Digital timers

Input used to write f&b orders transmitted to the bar and kitchen computers.

Personal digital assistants

f&b orders are keyed in at the keyboards stationed at vending and kiosk, purchase details are in e-pos system, and guests use keyboard to select tables

Vending machines-keyboard

common input devices when connected to a computer used to key details like POS

Keyboards

acts as input devices in online pos and charges are posted directly from the dept to the electric folio

Point of sale

portion of computer system that carries out the instructions of a program

Central processing unit

OUT DEVICES

Cathode ray tube monitors that displays text and graphics.

Screens

Lcd

Liquid crystal display

Led

light emitting diode

screen may be the monitor of a self contained personal computer. can be part of a terminal that is one of many terminals attached to the computer

Terminals

Device that produces printer paper output knows as HARD COPY. tangible and permanent.

Printers

computers are like people in the sense that it is easier to talk to people.

Voice output

Process of enabling machines to talk to people

Speech synthesis

colourful graphics, maps, and charts. Used by managers to compare data easily.

Comp graphics

made biggest splash in TV, but many people do not realise they are watching wt works. ex-advertisement.

Video graphics

refers to computer components, devices, and recording media that retain digital data. used for computing for internal of time. aka STORAGE OR MEMORY

Computer data & storage

Purpose of storage

-computer system contains several kinds of storage each w an individual purpose. - with out significant memory. would merely be able to perform fixed operations and immediately output results.

Types of computer storage

-primary storage -secondary storage -tertiary storage -off line storage

Generic computer apps in H&T INDUSTRY

Function: text editing, word wrap & text alignment, layout settings, style sheets, mail merge.

Word processor

computer app that stimulates a paper worksheets.display multiple cells that make up a grid consisting of columns

Spread sheet

Features of spreed sheet

can function as data bases. by inserting data and number in diff. columns

Application of spread sheet

-functions -computation -statistical analysis -formatting

Integrated collection of logically related records/files consolidated into a common pool that provides data for one/multiple uses

Database

Technology in the hospitality industry

used to manage guest bookings, online reservation, pos, telephone, and other amenities. Computerised system

Property management systems

Types of reservation system

-single property based system -central reservation -global distribution system - world wide web

Means of electronic booking airlines seats, car hire hotel rooms and ship cruises only by travel professionals. used by travel agents for reservation

Global distribution systems

system/process that provides info necessary to manage an organization effectively

Management information system

Hospitality management system and color screen

ideal for front pf bar accounting, maintaining customer interactions of all times.

Colour screen w the small foot print design

Ideal for bars, night clubs, quick service restaurants. remote printers

colour screen

features include:

-menu keys -intelligent prompting -kitchen control -automatic back up & redirecting of print jobs

refers to being used in the industry

ICT

Pertains only to the system

the portion of a computer system that carries out the instruction of a computer program and it is the primary element carrying out the computer function

Computer processing unit (CPU)

Pms function

-Reservation -rooms management -guest accounting

Hospitality industry software

-Electronic point of sale - Computer reservation system -Event management system -Food and beverage management system -Menu engineering -Dietary analysis -Global distribution system

Types of database

-Operational database -Analytical database -Data warehouse -Distributed database -End-user database -External database

Presentation packages and graphics are computer programs that enable users to create highly stylised images.

Presentation tools

programs that layout their documents in a series of slides that can contain text, graphics.

Desktop publishing

Applied tools Flashcards

(88 cards)