Aristotle's Appeals

Question 0

• The reader is convinced of the argument based on the character of the author
• Readers tend to believe people they respect
• Ex: Beyoncé says proactive is good, all of her fans believe proactive is good.
• Ex: 4 out of 5 dentists prefer crest toothpaste

Answer 0

Ethos

Question 1

• emotional appeal
• The author appeals to the reader’s emotions
• language choice affects the audiences emotional response
• “in the arms of an angel” animal shelter commercial

Answer 1

Pathos

Question 2

• logical appeal
• The reader is persuaded with the use of reasoning
• this is the internal consistency of the message: The clarity of the claim, the logic of the reasons, and the effectiveness of the supporting evidence

Answer 2

Logos

Question 3

reasoning from a specific case or cases and deriving a general rule; draws inferences from observations
-ex: The ice is cold. All ice I have ever held is cold. All ice is cold.

Answer 3

inductive reasoning

Question 4

reasoning from a general rule to a specific instance

-ex: All men are mortal. Socrates was a man. Socrates was mortal.

Answer 4

deductive reasoning

Question 5

A three-part argument construction in which two premises lead to a truth.

Answer 5

Syllogism