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Cert IV Marketing and Communication > Articulate, present & debate ideas Topic 1 (Establishing a framework for communication) > Flashcards

Articulate, present & debate ideas Topic 1 (Establishing a framework for communication) Flashcards

1
Q

Advantages of Webinars

A
  • Typically one way
  • Allows questions to be submitted to be addressed by the presenter
  • Allows presenter to switch between screens Can allow a flexible login so can be viewed at any time
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2
Q

Disadvantages of Webinars

A
  • Has to be viewed at a specific time, unless a flexible log in granted
  • Poor Quality presentations limit engagement
  • Limited interaction
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3
Q

Advantages of Virtual Meetings

A
  • Can be conducted between two persons in separate locations or several people in one location and one or several people in another
  • Common apps are, Teams, Hangouts, Facetime, Zoom
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4
Q

Disadvantages of Virtual Meetings

A
  • May inhibit difficult conversations
  • Requires reliable phone access for all
  • Requires allocated/arranged time
  • Requires additional tech for all parties
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5
Q

Advantages of Face to Face comms

A
  • Clearest communication method
  • Can pick up on nonverbal cues
  • Doesn’t have to rely on technology
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6
Q

Disadvantages of Face to Face comms

A
  • Has to be conducted in a single location at a specified time
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7
Q

When selecting a communication method, what are the 5 boxes it should tick?

A
  • Must be clear and succinct
  • Provoke a response
  • Enable the audience to understand info and retain it
  • hold the audience’s attention
  • allow opportunities to discuss or debate
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8
Q

What are the advantages of Social Media

A
  • Enables user to create and share info/content
  • Can reach large audiences instantly
  • Attracts like-minded people
  • Works in real-time, constantly udated
  • Provides opportunities for global markets
  • Cost effective method of sharing ideas / content
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9
Q

What are the disadvantages of social media?

A
  • Not effectively moderated so can be affected by trolls
  • Only reaches like-minded people
  • Tends to be dominated by most engaged users
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10
Q

What are the two types of communication frameworks to consider?

A
  • Organisational frameworks
  • Legislative frameworks
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11
Q

When obtaining info on policies or procedures, what should you always ask?

A
  • Is the information current
  • Do I have permission to access to the information required
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12
Q

What are some examples of procedures?

A
  • Training plan
  • Computer use
  • Customer service
  • Staff meetings
  • Logging in remotely
  • Emergency response
  • Consulting
  • Use of social media
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13
Q

What are some examples of policies?

A
  • Privacy
  • Email usage
  • Anti Discrimination
  • Transmission of sensitive data
  • Confidentiality
  • Code of conduct
    Communication
    Resource acquisition
    WHS
    Car hires
    First aid
    Telecommunication
    Copyright
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14
Q

What communication frameworks should be considered when preparing communications?

A
  • Organisational frameworks - used to describe and understand the organisational process or structure
  • Legislative frameworks - organisations are governed by law. Legislative frameworks provide a framework for actions you can and can not do.
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15
Q

Definition of policies & procedures

A
  • Policies outline specific requirements and rules keeping in line with legislated requirements such as privacy laws and discrimination
  • Procedures are practical guidelines for ensuring compliance
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16
Q

Choosing the best communication method will depend on 3 things, what are they?

A
  • Audience
  • Purpose
  • Type of information
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17
Q

Culture considerations could affect communication how?

A

Be sensitive to stereotypes and not to use terminology that may not be suitable such as technical jargon or offensive language

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18
Q

Examples of communication methods?

A
  • Face to face
  • Over the phone
  • Virtual meetings
  • Live streaming
  • Webinars
  • Social media
  • Video or web conferencing
  • podcasts
  • Slideshows
  • Chat or posts
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19
Q

What are the main 6 audience characteristics to consider?

A
  • Age
  • Size
  • Knowledge
  • Cultural considerations
  • Interest level
  • Communication needs
20
Q

Understanding the audience will help determine?

A
  • How to structure and deliver the ideas, such as communication method, length of time and also resources requires
  • How to involve or engage the audience in debates or discussions
21
Q

What do I need to know when it comes to establishing a framework for communication?

A
  • The importance of identifying the purpose of communication
  • The advantages and disadvantages of different methods of communication
  • The role of organisational or legislative frameworks in developing communication
22
Q

What are the 3 topics to master in articulate, present and debate ideas?

A
  • Establishing a framework for communication
  • Developing my ideas for communication
  • Debating and discussing ideas
23
Q

What will I learn from the unit Articulate, Present & Debate?

A
  • Develop communication frameworks that reflect the needs of the audience & surrounding environment
  • Identifying techniques to generate and organise ideas to engage my audience
  • Support the ideas and provide feedback accordingly
24
Q

Communication needs could affect communication how?

A
  • Some individuals could require assistance understanding the information.
  • Communication aids may be required
25
Q

Interest level could affect communication, how?

A
  • Lack of interest could make communication difficult
  • Some may be required to attend and others could be attending voluntarily
26
Q

Knowledge level could affect communication, how?

A
  • Don’t assume an audience’s level of knowledge.
  • Information needs to suit knowledge level
  • Consider prior work, experience, qualifications, skills and knowledge
27
Q

Common reason I may want to communicate?

A
  • Inspire
  • Instruct
  • Stimulate
  • Inform
  • Persuade
28
Q

Communicating to instruct means?

A

Instructing others on how to complete a task or skill

  • May involve opportunities to practice new skill
  • May need to explain reason for new procedure
29
Q

Communicating to inform means?

A

Informing refers to giving someone facts or information they may find beneficial

  • Should be short and to the point
  • Concentrate on facts, keep it simple
30
Q

Size of the audience could affect communication how?

A
  • Number of people could affect the tone, formality, style of delivery, and choice of technology
  • It could be one person, small group of people or a much larger group
31
Q

Age of the audience could affect communication how?

A
  • Language used
  • Cultural references
  • Level of formality
  • Choice of technology
32
Q

Communicating to inspire means?

A

Inspiring or motivating others

  • Needs to be delivered in a way that engages audiences positively
  • Expect debate and encourage contributions
33
Q

Communicating to persuade means?

A

Offering a solution to a controversial problem

  • Should persuade audience to accept proposal willingly
34
Q

Communicating to stimulate means?

A

Stimulating an audience to share my purpose and take action

  • Must ensure audience is firmly convinced that course of action is the right one
  • May need background info or story that highlights need for that action
35
Q

Advantages of live streaming?

A
  • A live on-demand presentation
  • Streamed over the web
  • Useful for demonstrations, launching products, and hosting live events
  • Allows presenter to answer real-time questions
  • Strong method for building relationships
36
Q

Disadvantages of live streaming?

A
  • Has to be viewed at a specific time
  • Poor quality presentation limits engagement
  • Requires a moderator for larger groups
37
Q

What is a code of conduct?

A

A code of conduct for staff outlines behaviours an organisation expects when communicating, researching, and presenting information. The code may also outline the type of behaviour not acceptable to the organisation, such as threatening, abusive or offensive communications.

38
Q

What is corporate image?

A

Corporate image is important to an organisation as it communicates an image to clients, stakeholders and the public. All communications must align with the image and create a clear message to your audience about your company’s values.

39
Q

What is an organisational style guide?

A

Organisational style guides outline the specifications, instructions and design details for communications to ensure consistency in their presentations.

40
Q

What are the 5 types of legislative requirements?

A
  • Privacy - Privacy act 1988
  • Anti-discrimination - Age discrimination act 2004, Disability Discrimination Act 1992, Racial Discrimination Act 1975, Sex discrimination Act 1984
  • Consumer Protection - Competition and Consumer Act 2010
  • Workplace health and safety - Work Health and Safety 2011
  • Copyright * Copyright Act 1968
41
Q

What is the application of the Privacy Act 1988

A
  • Handling and reviewing personal information
  • Storing personal information
  • Seeking permission to use personal information
42
Q

What is the application of the Anti-discrimination act?

A

Allowing all audience members to participate including:
* People with disabilities such as hearing or visual impairment
* Aboriginal or Torres Strait Islander People
* People with a language background other than English
* Gender, age, religion, ethnicity, family situations and sexual preferences

43
Q

What is the application of the consumer protection act?

A

Promoting competition and fair trading and provision for consumer protection, for example, information must be correct and non-biased and must not mislead the public.

44
Q

What is the application of the Work Health and Safety legislation?

A
  • Making sure environments are safe and checked for hazards and risks.
  • Participants are provided with information on emergency procedures and the location of exits and facilities.
45
Q

What is the application of the copyright act?

A
  • Accessing someone else’s ideas or original work, such as an image or design; the author/owner has the right to determine under what conditions this work can be used by others.

Cert IV Marketing and Communication (2 decks)

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