Asch Flashcards
What was Asch’s aim?
To investigate the effects of majority opinion on individual judgement
Asch’s sample?
123 American male university students
Ppts were individually placed in groups of
7 to 9 confederates
Ppts were shown two white large cards at a time. What did they have on them?
Lines ABC and stimulus line ‘X’.
One of the comparison lines was the same of stimulus line X, the other two were…
Substantially different
Participants were asked to say…
Which line (ABC) was the same length as standard line ‘X’
When did ppts answer?
Last or second to last
On 12/18 trials, confederated did what?
Gave identical wrong asnwers
On how many trials did confederates give identical wrong answers?
12/18
A control group of 36 participants were…
Individually tested without confederates
How many participants made up the control group
36
FINDING: the real participants gave the wrong answer ………% of the time when the confederate was present
37
FINDING: post experiment interviews found the majority of ppts conformed publicly during the experiment but not…
privately to avoid ridicule
What did post experiment interviews find?
Most ppts conformed publicly in the experiment but not privately to avoid ridicule
What did Asch conclude:
Participants conformed publicly, but not privately in order to be accepted by the group
