Asch's research

Question 1

What did Asch do with group size?

Answer 1

Asch increased the size of the group by adding more confederates. Conformity increased with group size but only up to a point

Question 2

What did Asch do with Unanimity?

Answer 2

The extent to which the group agrees. When the confederates were unanimous there was the greatest amount of conformity with the naive participants

Question 3

What did Asch do with task difficulty?

Answer 3

Conformity increases when the the task becomes harder. Participants assume the majority is right

Question 4

What did Soloman Asch (1951, 1955)

Answer 4

Showed two white cards at a time. One with a standard line and one with three comparison lines. One of the three lines were equal length to the standard line. Participants were asked to match the correct lines

Question 5

Who participated in Asch’s study?

Answer 5

123 American male graduates
Individually in a group with 6 - 8 confederates

Question 6

What were Asch’s findings?

Answer 6

Naive participants gave the wrong answer 36.8% of the time
25% did not conform on any of the trials
When interviewed afterwards participants said they conformed because of social pressure