assasins creed : industries

Question 1

what has the franchise model enabled them to do?

Answer 1

remain competitive responding to developments in technology to appeal to audiences

Question 2

what marketing strategies accompanied the launch?

Answer 2

trailers, game-playing vlogs on youtube, and free content upgrades

Question 3

why do video games have to be innovative?

Answer 3

as they are surviving in a competitive market where different hardware and software manufacturers are competing for audiences

Question 4

what is virtual consuming?

Answer 4

where new costumes or skins can be bought for characters in the virtual world of the game - gamers can be involved in making choices about how they want their character to be represented

Question 5

step 1 of creating a game

Answer 5

pitch - short summary document that presents the games selling points and why the concept should be developed further
concept - developers may produce very rough prototypes of gameplay of characters at this stage, alongside fattiest sketches that can be used to provide a sense of visual look

Question 6

step 2 of creating a video game

Answer 6

production - level design - implements and modified the game design to reflect current vision
- programming - incorporate new features, fix bugs

Question 7

step 3 of creating a video game

Answer 7

play testing - make sure game works ‘stress tests’
alpha - playable
beta - more ‘finished’

Question 8

step 4 of creating a video game

Answer 8

marketing - targets audience through different editions merch etc

Question 9

what does the front page of the website feature?

Answer 9

male / female protagonist

Question 10

what language does the description include?

Answer 10

fearless / conquer / warrior - audience appeal

Question 11

who might identify with the characters?

Answer 11

niche market place - create social identity within character

Question 12

what does ‘write your own king saga suggest’?

Answer 12

appeal it writing own narrative - personal

Question 13

what does ‘combat and conversation’ suggest?

Answer 13

it’s more than just an action game - building appeal

Question 14

what does ‘lead epic raids’ offer?

Answer 14

familiar pleasures to existing fans along with new elements to target a wider mass audience

Question 15

what is it rated and why?

Answer 15

18 due to violent nature - appealing to adult target audiences

Question 16

‘grow your own settlement’ - what have producers done?

Answer 16

created a game in which the player is in control - customising game has mass audience appeal - no game will look the same

Question 17

‘share your custom raider’ who does this appeal to?

Answer 17

specialist niche audience - offer social experiences as well as communities

Question 18

how else does the game go beyond just an action adventure game?

Answer 18

includes ‘drinking games, viking rap battles and hunting’ - diverse