Attitude Representation Flashcards
Who is Attitude aimed at?
Middle class gay men
How are men represented to engage their audience?
Men are represented as powerful and successful
Some men on the website are represented in a conventional heroic type of way - how are these representations constructed?
Lots of pictures of semi naked men designed to highlight their muscles and strength
Men are also represented in a more emotional and vulnerable way in terms of the content put out by Attitude - How do they construct these representations?
They put out stories on homophobia, abuse and discrimination. In these stories that have real gay men sharing anecdotes
How do Attitude challenge dominant ideologies of men?
They show men as being victimised
Attitude show men who don’t adhere to gender norms - what examples can you give to back this up?
- Men wearing makeup
- Doing drag
these also reflect the alternative genre of the online site
TRUE or False
Men are sexualised in Attitude
TRUE - men don’t usually get sexualised in the media how in Attitude they do, reflecting the gay male audience
How are gay men represented in Attitude?
Regular, positive, powerful and in a normalised way
Does Attitude reflect a range of ethnicities?
Yes, perhaps reflecting the cosmopolitain nature of modern Britain
How are stories of other cultures represented in Attitude?
Homophobic, discriminatory and places to avoid
Some may say that Attitude creates a post colonial view of the world - How do they show these views?
They show non western cultures as backwards, aggressive, violent etc
Western white countries are prodominantly shown as …
Much more tolerant and positive. This might be to appeal to British audiences but also reflects the cultural and political contexts of gay rights in some of the countries mentioned
TRUE or FALSE
Nearly all the staff at Attitude are part of the LGBT community
TRUE
This might explain their choices of representations of sexuality
