Attitudes

Question 1

Attitudes

Answer 1

an evaluation made up of the feelings, beliefs and behaviours toward a person, social group, event or object.

Question 2

Attitude object

Answer 2

the target of judgement related to an attitude, such as an object, person, event or social group.

Question 3

Explicit attitudes

Answer 3

conscious judgements held toward an attitude object. Explicit attitudes can be measured via self-report tests, such as a rating scale or survey, but are easily manipulated by participants who may exaggerate responses to please the researcher or appear more socially acceptable.

Question 4

Implicit attitudes

Answer 4

unconscious judgements held toward an attitude object. It is more difficult for participants to exaggerate responses based on their implicit attitudes than their explicit attitudes. Measuring implicit attitudes are more likely to produce true and consistent responses.

Question 5

The tripartite model of attitudes

Answer 5

The tripartite model of attitudes describes an attitude as being comprised of three components that are associated with an attitude object. The affective, behavioural and cognitive components interrelate.

Question 6

The tripartite model of attitudes ABCS

Answer 6

1. Affect- feelings associated with the attitude object
2. Behaviour- behaviours past and planned associated with the attitude object
3. Cognition- thoughts associated with the attitude object