AUDIENCE FOR FACEBOOK PAGE

Question 1

Purpose of a Facebook Page

Answer 1

Serves as a source of information about your business and helps you build credibility.

Question 2

A Page makes simpler for ______ , ________ and ______ to build a _______ and achieve their ___________

Answer 2

1. public figures, business, creators
2. community, objectives

Question 3

Benefits of a Page (4)

Answer 3

1. Tell a brand story.
2. Helps people discover your business
3. Helps build an online community
4. Connect and update your audience.

Question 4

Tell me the new pages experience:

Answer 4

1. Simplified layout
2. Separate personal and business presence.
3. Dedicate feed
4. Task based permission
5. Simplified insights.

Question 5

What is a task based permission?

Answer 5

Control the level of access they have and what tasks they can manage.

Question 6

What you can control with the tasks based permission?

Answer 6

1. Content, messages, community activity, ads and insights.

Question 7

The insights help you understand how your business _________ is doing, tailor ____ that works for your customer and grow your reach.

Answer 7

1. presence
2. content.

Question 8

Create a Page steps: (3)

Answer 8

1. Set a personal or existing.
2. Set up a two factor authenticator
3. From the personal profile, click page and create one.

Question 9

Steps when the Page is created: (6)

Answer 9

1. Profile picture and cover photo
2. Business name
3. Category
4. Description
5. About section
6. Action button

Question 10

What is the purpose of the action button?

Answer 10

Enables people who visit your page to take actions, like booking appointments, sending messages or starting an order.

Question 11

Tools to help business sell (3):

Answer 11

1. Advertise
2. Offers
3. Appointments (SMS/Messenger)

Question 12

The professional dashboard helps you learn about your __________.

Answer 12

Performance

Question 13

The Page Overview tab shows in depth information about how people ______________ with your Page, including data and _______ taken on the Page.

Answer 13

1. engagement
2. actions

Question 14

In the Page Overview you can also grow your business by ___________ and creating ___________.

Answer 14

1. boosting
2. ads

Question 15

The content tab contains information about your _______ and other types of contents. You can also learn about average metrics for specific post types and see the top posts.

Answer 15

posts

Question 16

If you click the posts you have ___________ metrics about each post you have published to help you understand which posts resonates.

Answer 16

high-level

Question 17

You can access in the Page insights about your _________, ________ and posts on Facebook.

Answer 17

page, audience,

Question 18

What are the audience insights?

Answer 18

The types of people that interacts with your Page and content, including their interests and demographic info.

Question 19

With posts insights you can identify which type of content are more __________ and adjust your content _________ accordingly.

Answer 19

engagement
strategy

Question 20

What is the main metrics you can see in the Page overview?

Answer 20

Reach and posts engagement

Question 21

What is the Page access?

Answer 21

enables you to give other people access to maintain your Page.

Question 22

Who is the online person who has access to everything?

Answer 22

Admin.

Question 23

What are the things that the editor don’t have access?

Answer 23

1. Settings
2. Access

Question 24

What things does a moderator have access to: (6)

Answer 24

Content, Messages, Comments, Linked accounts, Ads, Insights.

Question 25

What access does every participant have?

Answer 25

Insights

Question 26

What access does the advertiser have?

Answer 26

Ads, insights

Question 27

What are the three types of control in a Page Acess?

Answer 27

1. Facebook access with full control 2. Facebook access with partial control 3. Task access

Question 28

What is the difference between full control and partial control?

Answer 28

In the Facebook access with full control the person can manage and edit all settings, including removing access for others and deleting the Page. The partial control, the person can control tasks including content, messages, linked accounts, ads, insights , events, removal and bans.

Question 29

What is a task access?

Answer 29

The person can control only a specific task for a Page. They cannot switch into the Page or manage it on Facebook.

Question 30

People with tasks access manage content, messages, ___________, _______ and __________

Answer 30

community activity, ads, and insights