auseince positioning Flashcards
(3 cards)
1
Q
reader/viewer positioning
A
How the viewers was meant to feel or respond
2
Q
Mood/tone
A
Emotional atmosphere, e.g. tense, joyful, nostalgic
3
Q
Persuasive techniques
A
Important to remember this for book covers, magazine covers, film posts, etc. designed to make you want to buy the product
