Ayo bz Flashcards
(39 cards)
What are the 5 stages of decision making?
- Problem or need recognition
- Information search
- Evaluation of alternatives
- Purchase
- Post-Purchase Behaviour
What are the 4 different roles in purchase process?
- Initiator
- Influencer
- Decider
- User
What are the three different types of marketing?
- Mass Marketing
- Product variety marketing
- Target marketing
What are the key ideas behind Micromarketing?
Marketing for defined marketing segments
- Geographic, Demographic, Psychographic and Behavioural segments
Unity of command is …
… the idea that an employee shouldn’t report to more than one manager.
Span of control is…
… the number of people reporting to one manager.
Centralised authority is …
… when important decisions are made by high level staff.
Decentralised authority is …
… when decisions are made by middle level and supervisory staff.
Vertical hierarchy is …
… the chain of command.
Horizontal specialisation …
… who does what, who specialises in what.
A divisional structure is…
… grouping by products, service and customers, as opposed to a functional structure. People with diverse occupational specialties come together.
Simple structure is…
… authority in a single person, with low specialisation and centralised authority.
A matrix structure is…
a combination of functional and divisional structure. Vertical and horizontal command.
A horizontal design is when…
teams or workgroups are created in order to break down internal boundaries.
A boundaryless organisation is …
… Fluid, highly adaptive. Collaboration between employees/suppliers/customers. Opposite of a bureacracy.
A bureacracy is…
… a hirearchical structure, very defined and set rules.
A hollow structure is…
Central core of key functions but outsources non essential divisions
A modular structure is…
is when the firm assembles chunks and modules provided by contractors
A virtual organistion is …
geographically separated and collaborates on projects through the internet.
Contingency design is …
when the organistation is moulded to the environment.
Mechanistic organisations are…
very rigid, have centralised authority and the tasks and rules are very clearly set out.
An organic organisation….
operates on an adhoc basis, with decentralised authority.
What are the main external forces on organisations?
- Demographics
- Economic Environment
- Natural Environment
- Technological environment
- Political environment
- Cultural environment
Operations Management is …
… the transformation of resources in to good and service. Quality and productivity are the the pillars of OM.
