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Emprendimiento > B@ > Flashcards

B@ Flashcards

1
Q

Segmentar

A

Proceso de dividir el mercado en partes más pequeñas y homogéneas

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2
Q

Porque hay que segmentar?

A

identificar necesidades, focalizar la estrategias, optimizar recursos

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3
Q

Tipos de segmentación

A

geográfico
Demográfico
Psicográfico
socioeconómico
Conducta.

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4
Q

Early adopters

A

Primeros clientes
Sub-segmento de nicho

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5
Q

Patrón de adeopción de clientes

A

1) innovadores
2) early adopters
3) early majority
4) Late majority
5) laggards

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6
Q

TAM

A

Mercado asequible total
Demanda total

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7
Q

SAM

A

proporcionalidad del TAM que se pudiera alcanzar

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8
Q

Limitaciones del SAM

A

geográficas, técnicas, capital, producción

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9
Q

SOM

A

Mercado obtenible, es una proporción del SAM

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Emprendimiento (4 decks)

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