B&M Case Study Flashcards
(116 cards)
Diversify
A company produces a new good or service, buys up another company, or produces in a new market in order to spread risk and loosen dependence
Upskilling
increasing the skills of certain employees or a company’s labour force as a whole
market opportunity
an opportunity that a company can legally exploit in order to increase sales
internal recruitment
recruiting personell to posts from within the company
Staff retention rate
The percentage of staff who remain employed by a business over a given time period, usually one year. It is calculated by deducting the number of leavers from the total number of employees in a year, expressed as a percentage of the workforce that has remained within the business
external recruitment
filling vacant posts with applicants rom outside company
social
refers to changing demographics, e.g. population gerowth, lifesytels and cultural values
political
refers to government behaviour, tax changes, privatization or nationalization
economic
refers to peoples income, unemployment, inflation and economic growth
market trends
the direction in which a market goes in
strategic alliance
a collaborative agreement between two or more firms to pursue a set of agreed goals
market trends
Changing demands for goods and services within a market
workforce planning
establishing the number and skills of the workforce required by the business in the future
fixed cost
the costs a business has to pay for its fixed assets and that do not vary with the level of output in the short run
high growth potential
a product or market etc. that is very likely to experience an increase in sales in the future
Demand
The willingness and ability of customers to buy a certain product at a certain price
Target market
The market segment that a particular product is aimed at
Strategic plan
Medium to long-term plans on ways of achieving specific objectives (goals, targets and corporate objectives)
Workforce
The people employed by a business
Vision
Where the business aspires to be in the future; the long term aims of a business
Relaunch
Extension strategy when a product has reached the decline phase of its product life cycle
Market research
The process of collecting, recording and analysing data about customers, competitors and the market
Product life cycle
Different stages that a product passes through during its lifetime
Brand name
A brand name is a name given to a firm’s products, which usually represents the image of the business