BA Ethos / Knowledge Flashcards

(43 cards)

1
Q

BA’s 3 values?

A

Excellence; caring; open-minded

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2
Q

BA primary ethos?

A

To be safe and secure in everything we do

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3
Q

BA culture quote?

A

“We’re also on an exciting voyage of our own; to transform the way we fly the skies and re-imagine the way we connect Britain with the world and the world with Britain”.

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4
Q

When and how was IAG formed?

A

2011, when BA and Iberia merged.

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5
Q

Roughly how many aircraft do BA Mainline have, and how many orders (and for which aircraft)?

A

275 aircraft; 40 orders (NEOs, 78X, 779)

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6
Q

How many destinations do BA Mainline fly to?

A

~210

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7
Q

How many aircraft does BA Euroflyer have?

A

23

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8
Q

How many destinations does BA Euroflyer fly to?

A

~40

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9
Q

How many destinations does BA Cityflyer fly to?

A

~30

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10
Q

What is Oneworld’s objective?

A

Helping ensure smooth transfers and support for customers internationally.

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11
Q

Relation between BA and Oneworld?

A

BA is a founding member.

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12
Q

How and when was BA formed?

A

1974, through the merging of BOAC, British European Airways, Cambrian Airways, Northeast Airlines.

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13
Q

Who is BA’s biggest competition and how does it differentiate from them?

A

Virgin Atlantic: BA offers short-haul.

easyJet: BA offers long-haul flight, premium service, and established EuroFlyer to compete out of Gatwick.

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14
Q

When was Cityflyer formed?

A

2007

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15
Q

When was Euroflyer formed?

A

2022

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16
Q

Goal of Euroflyer?

A

To offer lower cost option to mainline, and to compete with easyJet out of Gatwick.

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17
Q

BA brands?

A

IAG: parent company that BA operates under.

BA Holidays: one of the UK’s leading tour operators; provides great value holidays with exceptional quality that customers expect from BA.

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18
Q

IAG aim

A

Enables BA’s operating companies to work together to connect people, businesses and countries.

19
Q

IAG companies (9)

A

BA; Aer Lingus; Iberia / Iberia Express; Level; Vueling

IAG Cargo; IAG GBS (Global Business Service); IAG Loyalty; IAG Tech

20
Q

How many aircraft, destinations, and employees does IAG have?

A

570; 250; 66,000

21
Q

BA sustainability agenda?

A

BA Better World

22
Q

Three aspects of BA Better World?

A

People, Planet, Responsible Business

23
Q

How does BA describe their sustainability agenda?

A

“Our most important journey yet - to a better, more sustainable future”

24
Q

BA SAF goal?

A

Refuelling aircraft with at least 10% SAF by 2030

25
How much more efficient are BA's new, modern aircraft?
35%
26
Link between BA and carbon removals?
BA is the largest airline purchaser of carbon removals, contributing to 1/3 of emission reductions by 2050.
27
What are BA doing onboard as part of their sustainability agenda?
Reducing single-use plastic; introducing duvets made from recycled plastic.
28
What does BA's partnership with Earthshot mean?
Environmental solutions can be scaled.
29
30
5 main D&I categories at BA? (GESAL)
Gender: equal gender representation in senior leadership roles by 2030. Ethnicity: increase representation of senior leaders to reflect UK population by 2030. Social mobility: emerging talent programmes provide opportunities for all socio-economic groups; outreach programmes aimed at schools with high percentage free school meals; SPA removes cost barrier. Accessibility: training and events to raise awareness; reviewing reasonable adjustments process. LGBTQ+: supported by Flying Proud to create an inclusive workplace.
31
4 BA network groups?
BeME (Being of Minority Ethnicity); Flying Proud; Being Accessible; Women's Inclusion Network Group (WINGS) promotes gender equality and representation.
32
5 rewards and benefits of BA? (CSDG)
Competitive salary and paid annual leave Staff travel: discounted "hotline" tickets for me, fam, friends, from day 1; unlimited standby fares for me and nominees. Defined contribution (DC) pension: 2% employee and 7% employee, with option to increase. Golden days, providing more flexibility.
33
What are mainline pilots dedicated to?
Giving customers the best possible experience of every flight.
34
What are you a part of at BA mainline?
A dynamic and diverse flight crew working across an ever-expanding network of short and long haul routes, in control of the newest a/c.
35
Where are you travelling as part of Cityflyer?
To the most popular European and domestic short-haul destinations.
36
How many pilots are at Cityflyer, and what does this mean?
Only 200, making it a great place to get to know colleagues. Family feel.
37
What market does Cityflyer serve?
Business and leisure market
38
Useful ethos phrases (27) Limits; Nation; Connect; 100; Sky; Dynamic; Expanding; Flying; Originality; Treat; Unique; Bonds; Embracing; Pioneering; Delivering; Front; Driven; Quality; Supported; Wide; Opportunity; Offer; Trained; Flexibility; Mentoring; Resources; Fleets
- A career without limits. - The Nation's flag carrier. - The airline that connects Britain with the World and the World with Britain. - It's something BA has been doing for over 100 years. - The sky is never the limit. - Dynamic and diverse flight crew. - Operating across expanding network or short and long haul. - Flying some of the most technically-advanced aircraft around. - Originality is the spirit that keeps our airline soaring. - We treat every customer as an original. - Unique interactions with our customers. - Bonds with fellow colleagues. - Embracing diversity. - Pioneering change. - BA aren't just delivering for customers, but for the planet and communities as well. - ... getting front row seats to the most inspiring views with every take-off and landing. - Driven by passion. - Quality of training is second to none. - Supported throughout journey and encouraged to reach the highest standards. - Really wide and varied career. - Opportunity to pick up training positions as a F/O; management, recruitment, training, operations. - Not something all airlines offer. - Having the opportunity to be really highly trained. - You have flexibility. - Mentoring programme helps new pilots get questions answered quickly and efficiently. - Use all resources, be calm and methodical, work through and sort of emergency procedures required. - One of the most diverse fleets and route networks in the world.
39
D&I mnemonic
GESAL
40
What do you know about BA?
Nation's Flag Carrier Formed in 1974 Connects Britain ... for over 100 years Over 300 a/c and 250 destinations Do this with 3 airlines... Part of IAG Founding member of Oneworld IAG and Oneworld help... Big focus on sustainability, relate Culture and values, relate That's current knowledge, never ending journey, can't wait to find more.
41
Key fact about Virgin vs BA
BA's 787 fleet is bigger than all of Virgin's It's not the same scale operation
42
What are BA doing to enhance customer experience recently?
Cabin upgrades
43
What is BA's company solution to improve market reach?
Euroflyer operating as almost a holiday airline