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Flashcards in bandura 1965 Deck (23):
1

what was the study looking at?

the impacts of consequences and vicarious reinforcement on imitation
children who are rewarded will have highest imitation

2

what was the sample?

33 boys 33 girls

3

what age were the sample?

42-71 months

4

who served as role models?

2 adult males

5

who was the experimenter?

1 female

6

what was the general method?

ppt brought into a semi darkened room
experimenter said they had business to attend to so left the room
ppt seated in front of tv and watched a five minute film

7

how as the model viewed?

on a film

8

how long was the film

5 minutes

9

why did the experimenter leave?

had business to attend to

10

what happened in the film?

model walked up to bobo doll ordered it to go away
gave four modelled aggressive responses
including punching it in the nose and saying pow
repeated twice

11

how many modelled responses were there in the film?

4

12

who may times was the film routine repeated?

twice

13

what happened in the rewards condition?

second adult appeared with sweets and drinks
gave positive reinforcement
'strong champion'
drinks 7up

14

what was said in the reward condition?

strong champion

15

what drinks were in the rewards condition?

7up

16

what happened in the punishment condition?

second adult wags finger at the model
i won't tolerate this
model steps back and trips adult them begins to spank him

17

what happened after the video was viewed?

taken into experimental room that contained bobo dolls
experimenter left for 5 mins returned and left for another five minutes
behaviour recorded every five seconds
experimenter returned with stickers and fruit juice and asked them to show what model id and rewarded them for correct answers

18

who long did experimenter leave room for?

five mins returned and then left

19

when was behaviour recorded?

every five seconds

20

who observed the children>

two observers who were unaware of condition

21

when experimenter returned what did he do?

broght fruit juice and stickers asked them to show what the model did to bobo doll and rewarded for correct answers

22

what was found?

boys more imitative than girls
rearded model created more imitation
reinforcing conseqeunces has a significant effect on the responses

23

what was concluded?

reinforcing highly influenced imitation but more research is needed to identify other variables