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Bare Bones Cue Cards Flashcards

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1
Q

The master of publicity

A

P.T Barnum

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2
Q

2 figures in the AC DC War of the Currents

A

Nikola Tesla and Thomas Edison

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3
Q

Investigative journalists who uncovered the bad work practices of the Robber Barons

A

The Muckrakers

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4
Q

Famous journalist hired by coal mining executives to sway public opinion against striking union

A

Ivy Lee

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5
Q

One of the positive contributions of Ivy Lee

A

Emphasis on human elements of business

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6
Q

What event swayed Ivy Lee to do more ethical PR practices?

A

1913 Ludlow Massacre, killed 40 workers

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7
Q

Who shifted the focus in PR from being publicity to strategy?

A

Edward Bernays

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8
Q

Who elevated PR beyond the technician role?

A

Arthur W. Page

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9
Q

Who helped create PR courses in colleges and created a independent PR agency?

A

Ruth Hammond

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10
Q

Positive Public Relations is… (3)

A
  1. Ethical and effective
  2. Fostering important interests
  3. Develops strategic relationships
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11
Q

3 types of opinion

A
  1. Personal
  2. Opinion Influencers
  3. Media
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12
Q

5 ethical actions of PR

A
  1. Balance absolute and relative ethics
  2. Communicate openness and good taste
  3. Actions match words
  4. Personal, organizations and professional codes of conduct
  5. Know legal constraints
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13
Q

3 theories in PR

A
  1. Excellence Theory
  2. Contingency Theory
  3. Relationship Theory
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14
Q

4 principles of successful relationships in PR

A
  1. Know what is ethical
  2. Listen to what people say
  3. Use 2 way communication
  4. Community through co-created meaning
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15
Q

We can get public to join conversations by

A

creating meaningful messages

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16
Q

4 points of ethical decision making

A
  1. Action
  2. Content
  3. Process
  4. Outcome
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17
Q

The “Action” point in ethical decision making refers to

A

what the org does

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18
Q

the content point in ethical decision making refers to

A

what the organization communicates

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19
Q

the process point in ethical decision making points to

A

how ethical choices are communicated

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20
Q

the outcome point in ethical decision making points to

A

what impact messages have

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21
Q

PR has a social responsibility because it informs what in the social marketplace?

22
Q

PR is responsible to society as it represents…

Study These Flashcards
A

People in public discussion, informs, and aids in decision making

23
Q

Persons or groups that have something of value in relation to an organization

24
Q

Persons who want or need the stakes or values of others

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A

stake seekers

25
Organizations need PR for...
building relationships
26
Relationship management involves understanding:
1. The social systems affect on organizations future 2. The meaning and quality behind relationships 3. The image, reputation of organization
27
Benefits of successful relationships include:
1. shared emphasis in seeing the world in similar ways | 2. Ongoing support for orgs and stakeholders who create shared ideas, values and attitudes
28
Seeing yourself and your interests reflected in or represented by someone else or by and organization is known as
identification
29
When an organization fails to meet stakeholder expectations, this is called
the legitimacy gap
30
4 critical factors for creating mutually beneficial relationships
1. True and trustworthy messaging 2. Open, 2-way communication 3. Opportunities to expand relationships 4. Being proactive
31
Not taking responsibility for what our actions could potentially symbolize to MAPs is known as
inconsistent voice
32
When internal communication and employee training are consistent with external communication, an organization achieves
consistent voice
33
3 main aspects of strategic planning
1. Attention 2. Information 3. Persuasion
34
A written document based on research that contains key objectives, strategy outlines, timelines and rationales
A Public Relations Plan
35
PR plans can provide essential information on what 3 influences
1. Competitve environment 2. Context of business 3. Industry and social influences
36
A PR plan that aims to gain and maintain legitimacy is what type of plan?
A societal PR plan
37
What type of plan focuses on goals and missions?
Organizational or Corporate
38
What type of PR plan helps an organization accomplish goals but also achieve internal goals?
Departmental or Functional
39
What type of PR plan engages stakeholders and makes intentions and goals operationalized?
Value Chain
40
The best place to start a communications plan is
research
41
SMART planning stands for
1. Specific 2. Measureable 3. Achievable 4. Relevancy 5. Time-bound
42
SWOT stands for
Strengths Weaknesses Opportunities Threats
43
RACE stands for
Research Analysis Communication Evaluation
44
The Fab 4 of PR
1. Target Audiences 2. Objectives 3. Key Messages 4. Tactics
45
ROPE stands for
1. Research 2. Objectives 3. Programming 4. Evaluations
46
5 questions in the key questions model
1. Where are we? 2. Where do we want to be? 3. How can we get there? 4. Are we getting there? 5. How will we know?
47
MAPs stands for
1. Markets 2. Audiences 3. Publics
48
The Rhetorical Triangle shows
Relaitonship between message, speaker and audience
49
The three appeals
logos, ethos, pathos
50
The five functions of public relations
1. Strategic Planning 2. Research 3. Collaborative Decision Making 4. Publicity 5. Promotion

Public Relations (2 decks)

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