Basic design principles/ affects they have Flashcards

1
Q

White space

A

Empty un-used space on a page

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2
Q

Font

A

The type of font used

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3
Q

Contrast

A

Something that is completely different from something else - contrasting colours

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4
Q

Something that repeats

A

Repetition

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5
Q

Proportions

A

The relationships of sizes between components - layout

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6
Q

Arrangement in a position brought into a line

A

Alignment

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7
Q

Balance

A

Visual weight of elements balance with each other on opposite sides of the page

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8
Q

Emphasis

A

Value of prominence given to something

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9
Q

Movement

A

The ways the eyes travel around the page - directed

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10
Q

unity

A

visual cues showing which parts of the layout are linked together

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11
Q

how to annotate thumbnails

A

mention what your using, where, then why

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12
Q

What does movement do?

A

Guides viewers eye around the page

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13
Q

Explain the effect of whitespace

A

creates harmony, balance
keeps simple so nice to look at
gives emphasis on other elements on page

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14
Q

Explain the affect of emphasis

A

creates vocal point - grabs viewers attention

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15
Q

What does creating balance do?

A

makes design feel stable - looks professional
can create harmonizing visual weight

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16
Q

the affect of using alignment

A

creates visual connection between elements
looks professional - clear and cohesive/organised

17
Q

What’s the affect of using contrast?

A

can drag eye to vocal point
make different things stand out
gives depth

18
Q

What does using repitition do?

A

gives detail - visual interest
gives unity

19
Q

Explain the impacts of proportion

A

keeps design harmonious
aesthetically pleasing
creates balance

20
Q

the affect of font

A

improve readability
give emphasis to important info

21
Q

What does creating unity do?

A

ties elements together
creates order - professional looking
drags eye around page in order of suppose to be read/ viewed

22
Q

when text falls into margin or outskirts of page

A

Bleed

23
Q

left text alignment, right text alignment

A

Left justified text, right justified text

24
Q

warm/cold colours are what?

A

Warm - Advancing colours - looks closer/ comes off the page
Cold - receding colours - looks further away

25
Q

why would someone use bleed?

A

Allows artwork to run off the page