BC oral exam Flashcards
(31 cards)
Differences between macro and meso:
meso is a part of a society while macro is a society as a whole.
P&L?
profit and loss statement ehich includes business revenue,cost of goods, expenses, interest and taxes.
Incremental?
Gradual increase
ROI:
calculation of monetary value of an investment versus its cost. (profit-cost)/cost
DMU/stakeholders?
is the group of stakeholders within an organization that get involved in the purchase of a technology product.
Sales proposal:
pitch services or products to current customer or prospect. And it inspires to take action.
Account plan:
Maps out important details about the new prospect,strategy or growth.
Account plan and sales proposal difference:
Sales proposal: is a request for a deal
Account plan: shows facts about the company.
DMU?
Decision making unit which contains of all people who are in the decion of buying a product or a service.
Supply chain:
raw materials that are made into a product and distributed for sale.
value chain:
lifecycle of a product.
true price:
market price plus social and environmental cost of a product.
variable cost:
changes if production varies
fixed cost:
remains constant even if the output level increases or decreases
differences between fixed cost and variable cost:
Variable cost change baseson the amount of the output produced.
Break-even point.
the point whenever the company gains profit nor loses.
Degressively variable costs-
costs that in total increase proportionally to production volume, reducing unit costs.
safety margin-
the maximum percentage by which the current sales or turnover may decrease in order to avoid loss.
Marketing models:
4 ps, AIDA model,Swot
Sales models:
Value proposition builder, AIDA model, customer satisfaction
research types:
desk and field research
greenwashing:
when a company claims that they are sustainable when they are not.
Sales people:
Hard worker
-Challenger = most successful but also hardest,
-Relationship builder
-Lone wolf
-Salesproblem solver
SDG?
Sustainable decision goals that consits of 17 goals like no poverty, no hunger, equal rights, equal education, free medicine.
