Berry (1967)

Question 1

Aim

Answer 1

Measuring the level of conformity in two types of societies by applying a version f the Asch Paradigm

Question 2

Method

Answer 2

Cross- cultural study + quasi experiment

Question 3

Cultures included in experiment

Answer 3

• Cultures
• Temne of Sierra Leone: based on rice farming
• Inuit people of Baffin Island in Canada: survive by hunting and fishing
• Scots (reference group)
• Control group = both urban and rural Scots

Question 4

Participants

Answer 4

• 120 participants in each group (approximately)

Question 5

Factors of the experiment

Answer 5

• First two tests: asked to march the line on the top (given in native language)
• 4 more trials after, 3rd trial they were told Here is another sheet with the nine lines on it, one here on the top and eight beneath it. This time I am going to give you a hint. Most Temne (or Inuit or Scottish) people say this line (experimenter pointed to a designated line) is equal in length to the one at the top. Which one do you say?
• Third trial = correct answers but 4-6 was wrong

Question 6

Results

Answer 6

• Temne (collectivistic culture) had a much higher rate of conformity when told what other Temne believed (despite it being incorrect)
• No significant difference within groups