Black Panther 🖤 Flashcards
Product context
-17th film on MCU
-director: Ryan Coogler
-released feb 2018
-fictional African kingdom wakanda avoided colonialism
-grossed over $1 billion worldwide
-$200 million to make
-$150 million publicity
-Three Oscar’s won: production and design, costume, original soundtrack
Historical context
-15th-20th century Europe colonised African (and other) countries and exploited the continent for resources and slave labour
-Black Panther party was a political activist group established initially to provide armed monitoring of police behaviour and prevent police brutality.
Cultural context
-Science fiction and blockbuster genres dominated by white males
1990s will smith and Wesley snipes broke ground playing black character but still not many leads
-mostly side characters
-2016 #oscarsowhite meme drew attention to the lack of diversity in films nominated.
-Africa represented as a dark continent, media focused on civil wars, famine, and terrorism. Films like blood diamond showed Africa to be barbaric and dangerous.
Afrofuturism
Afrofuturism is a cultural aesthetic that combines science-fiction, history and fantasy to explore the African-American experience and aims to connect those from the black diaspora with their forgotten African ancestry.
Economic/political context
-Obama first AA president
-created many initiatives that aided minority women’s groups from universal healthcare to college and apprenticeship access funds
-Donald Trump wok reversed it all
What is a mainstream or high concept film?
-Made in Hollywood,
have a high budget
-produced by conglomerates
-single narrative
-high production value
Regulation
All media products regulated appropriately so that product are suitable for their audience BBFC
Distribution process
-acquire rights
-decide the number of prints to be made and released
-negotiate release dates
-marketing produce trailers and publicity material
-pits together package of advertising and publicity to promote
-negotiates merchandise deals
Conglomerates
-Two or more corporations (usually) from different business areas join to form one
-often formed by take overs
Production/distribution/integration
-produced by marvel studios
-marvel has historically sold options on individual characters or comic book titles
-when Disney bought marvel agreed for minimal creative influence
-2013 marvel signed Netflix for 6 new character shows caused conflict
-Disney adopted a 360 degree consumer experience to marketing
How does being a conglomerate benefit Disney
-profits from all sales doesn’t need to share
-control can change without to justify to others
How does Disney being a conglomerate benefit audiences
-Security anticipated films not gonna get cancelled last minute
-sequels company has more scope for releasing sequels
Negative ways being a conglomerate affects non conglomerates
Lack of opportunity no need for things like distribution companies which will wipe them out
Negative ways in which conglomerates affect society
-Imposes a risk in the modern age
-leverage in entertainment and news industry allows its to influence how we see the world and values of our society
Marketing strategies
-early footage and concept art debuted at press event
-film poster released
-teaser premiered during NBA finals viewed 89 million times
-costumes displayed at comic con
-most tweeted about in 2018 most tweeted about ever in March
-#black panther custom emoji
