Black Panther Flashcards
(19 cards)
Which company produced Black Panther?
Marvel Studios - a subsidiary of the Walt Disney Company
Black Panther has won 3 Oscars. What were they for?
- Costume
- Production Design
- Original Soundtrack
Define Afrofurturism
A cultural aesthetic that reimagines the Black experience through a lens of science fiction, technology, and fantasy.
How much did Black Panther earn globally at the box office?
$1.34billion
What 2016 # drew attention to the lack of diversity in Oscar-nominated films?
Oscarssowhite
What percentage of Black Panther’s revenue came from Non-US countries?
48%
How does Black Panther benefit from being horizontally integrated? What else is horizontally integrated with Disney?
Both the production and marketing have more funding and resources allocated due to Disney/Marvel being horizontally integrated. Disney also owns National Geographic, Star.
Define a 360 degree marketing campaign and give examples
Using a wide range of advertising so more people are able to access the media product - large conglomerates such as Disney are able to utilise these campaigns as they have more funding
- typical advertising like putting posters on the side of buses
Summarise the ‘Welcome To Wakanda’ event
An event held during New York Fashion Week which allowed audiences to be immersed in the world of the film and build a sense of connection. Many fashion designers attended and the designs inspired by the film were auctioned off with proceeds donated to Save The Children.
Give examples of synergy of Black Panther
- Disney worked with Hasbro made many Black Panther toys, gadgets, costumes to encourage children to see the film
What research did Disney conduct? What did it find?
Nielsen Research found that over 50% (53%) of Americans live in a multicultural or ‘blended’ household, and almost 70% (67%) of those indicated they were enthusiastic about experiencing diverse culture in film and television.
What age rating did Black Panther recieve from the BBFC? Why?
12A so young children could still go to see the film, and because the violence in the film was deemed ‘fantasy violence’.
What was the budget for Black Panther?
$200 million
Where was the trailer for Black Panther shown?
NBA SuperBowl Half Time show and it was the most retweeted thing that year
What poem was turned into a song and used in the Black Panther trailer?
The Revolution Will Not Be Televised by Gil Scott-Heron
Give examples of Brand Deals for Black Panther
- A brand deal with Lexus had a Lexus LC 500 appear in the film and had an extended 60 second advert promoting the film during the Super Bowl
Give examples of public figures who endorsed the film
- Michelle Obama
- Chris Hemsworth
How does Black Panther benefit from Disney being vertically integrated?
More time and resources allocated to the marketing and distribution of the film as a result of being vertically integrated.
What is Disney’s net worth?
$130 billion
