blueprint dm Flashcards
helps businesses make connections, accomplish their goals, and tell their stories on any device with Facebook business pages, posts, events, and more
get inspired, find and explore interests, share passions and create connections
Messenger
enables people to conveniently and privately connect with one another
helps businesses contact everywhere and build connections via texts, voice messages, and video calls
Use a Facebook Page
to establish a business’ online presence, build a community and find new customers.
Create engaging experiences
on and off Facebook with Stories, Live, Groups, Events, and Fundraisers, and sell products and services with Shops, gift cards, appointments, and offers
Instagram business accounts provide free tools
like Instagram Shopping, message organization, and advertising options that can help businesses build a presence on Instagram
Use Facebook Business Suite
to manage a business presence on both Facebook and Instagram
Use the WhatsApp Business app
to communicate more effectively, deepen relationships and build credibility with customers
Advertising fundamentals
Advertising on Facebook enables businesses to reach people who are not already following their Facebook Page or Instagram business account
There are two ways to advertise on your Facebook Page. You can boost a post, or create an ad using the Promote button.
You can advertise on Instagram by promoting on Instagram post
Ads Manager
All-in-one tool for creating ads, managing when and where they’ll run, and tracking how well campaigns are performing
Facebook account
Every personal Facebook account has an associated Ads Manager account, but advertisers will need permission from a Facebook business Page or Instagram business account to create ads.
When setting up an Ads Manager account,
Advertisers will need to identify the following details for their ad account:
Currency
Time zone
Spend limit