BM Flashcards
(43 cards)
Business Opportunity
is a set of circumstances that a person can perceive as an avenue
Potential business owners
are always searching for opportunities, including ideas for new products, new customers, and new ways of running a business.
Innovation
is creating a new good/product service or process or significantly improving an existing one.
Ex: DVD player and PC are an innovation on an existing product.
Innovation and Invention
Invention is about making a new item or finding new ways of making items whereas innovation is when someone improves or makes a significant contribution to an existing product, process, or service.
Innovation flows from the invention.
Innovation benefits
- new efficient processes can same time, money and create less waste.
- Give a competitive advantage(facett)
- builds culture of innovation to encourage creative thinking and problem solving
Innovation benefits 2
successful exploitation of new ideas is crucial to a business being able to improve its processes, bring new and improved products and services to market, increase its efficiency and, most importantly, improve its profitability.
Entrepreneurship
the ability and willingness to start, operate and assume the risk of a business venture in the hope of making a profit.
An entrepreneur
- Seeks out opportunities
- manage business activities
- takes calculated financial risks
- experience business success and sometimes failure
Market opportunities
Refers to the chances to increase trade caused by the changing trends in a market with the key ability to recognise the market trend.
ex: A certain aesthetic in fashion may be trending, therefore, more customers would demand particular types of clothing which either increase or decrease sales or even make an opportunity for new buisness
Changing customer needs
Markets are constantly changing as are the needs of the customers.
A new business might find opportunities by focusing on one of these changes
Changing incomes
Increase in incomes may mean that they more products, particularly more luxurious.
or if its increasing they are likely to demand cheap or fewer products.
Change in taste and fashion
Changes can increase or reduce the demand for certain products.
Prices of complementary and substitute goods and service
Some products are complementary; they go together like car and petrol
Others are substitutes; they can replace each other like tea and coffee.
This means that if the price of petrol increases then demand petrol will fall; which can cause demand for cars to fall because cars and petrol are complimentary. Leading for the demand of large cars switching to small cars as they consume less petrol
Changing population
changes in age and gender distribution will have an impact on demand: for example , an ageing population is likely to demand products related to the heath and retirement industries
Changing expectation about the market, including future prices and incomes
This means that customers will act in a certain way if they expect that something is going to happen.
Changes in the number of potential customers:
An increasing number of customers often generates greater demand for products, whereas a decline in the number of potential customers is likely to reduce demand.
R&D
a set of activities undertaken to improve existing products and improve production processes
- Theorsing and hypotheszing
- Exploring and clarifying
- products design and development
Ex: it can allow a person to develop new products in response to the actions of any competitors.
Also lead to technological developments, such as robotics and information technology that improve the way the product is produced or the way it is delivered to its customers
Technology Development
Refers to application of knowledge that have changed people’s lives and changed the way in which business operate
New communication technologies allow ideas and information to be transmitted rapidly to an ever increasing number, making it easier for customers to learn about products made overseas.
TD such as mobile phones and internet have helped open the global market
Global markets
refers to markets being global, meaning that goods and services are exchanged between businesses and customers across the world.
provides opportunities for people seeking ideas for new businesses because it means that the potential business owner can have access to more customers and more sales.
Benefits of the global market
-Opportunity to grow further and expand business
- Access to global customers
- Access to overseas suppliers
- Access to natural resources not in home country
- Access to overseas workers and labour laws
- Access to overseas tax laws and government subsides
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- Access to global customers
- Access to overseas suppliers
- Access to natural resources not in home country
- Access to overseas workers and labour laws
- Access to overseas tax laws and government subsides
Personal Motivation
The desire for independence :
The great attraction is the belief that owners will have more control over their own destiny. Some people dream about starting their own business and becoming wealthy. The potential for long-term financial independence is also a motive for starting a new business.
To make profit
meone willing to work hard may believe that they can earn much more by working for themselves than they would by working for someone else. They would expect their extra effort to be rewarded through the profits from their own business.
To fulfill a social need
a social enterprise may be established in order to fulfill a social need. This is a business that makes a profit, or surplus, but concentrates on some sort of community or environmental need.
To fulfill a market need
The potential business owner may have particular skills that can be the basis of a new business, or may recognise that particular goods or services for which there is a demand are not available in a particular suburb or town. In some cases an invention or the development of a new product will inspire the developer of that product to set up a business to market it.