BM Marketing Flashcards
(8 cards)
1
Q
Marketing
A
Making customers want to buy a particular product from a business by addressing people’s needs and wants
2
Q
Marketing mix/objectives
A
Product, price, place and promotion
3
Q
Product
A
Selling the right product that fulfill the needs and wants of customers
4
Q
Price
A
Affordable for the right customer segment
5
Q
Place
A
Convenient for customer to purchase
6
Q
Promotion
A
Communicate and convince customers to buy the product
7
Q
Market orientation
A
Outward looking marketing approach that focus on making products they can sell rather than selling products they can make
8
Q
A
