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Flashcards in Boston Matrix Deck (4)
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1
Q

Boston Matrix- Cash Cows

A
  • low market growth
  • high market share
  • in maturity stage of product life cycle
  • profitable
2
Q

Boston Matrix- Stars

A
  • high market growth
  • high market share
  • growth stage of product life cycle
  • most potential
  • costs are high due to high levels of marketing
  • competitors will want to take advantage of the growing market
3
Q

Boston Matrix- Question Marks

A
  • high market growth
  • low market shares
  • tend to be all new products
  • costs are high due to high levels of marketing to create brand image and loyalty
4
Q

Boston Matrix- Dogs

A
  • low market growth
  • low market shares
  • lost cause products
  • good for short term harvest of profit