Brand Identity Flashcards
(20 cards)
What is Brand Identity?
The visual and verbal expression of a brand, including its logo, color palette, typeface, tone of voice, and imagery.
Define Branding.
The process of creating a unique name, image, and presence for a product in the consumer’s mind.
What does Brand Strategy refer to?
A long-term plan for the development of a successful brand in order to achieve specific goals.
What is meant by Brand Experience?
The total perception of a brand based on all interactions and touchpoints.
How is Brand Image defined?
The current view or perception of a brand in the minds of customers.
What is Brand Position?
The space a brand occupies in the minds of the customers and how it is distinguished from competitors.
What does Brand Value signify?
The worth of a brand in terms of customer recognition, loyalty, and market position.
Define Brand Architecture.
The structure of brands within an organizational entity, defining the relationship between the parent brand and its sub-brands.
What are Brand Assets?
Distinctive elements like logos, slogans, and mascots that are recognized and associated with the brand.
What is a Brand Touchpoint?
Any interaction or exposure a consumer has with a brand, such as a website, packaging, or advertisement.
What is an Identity System?
A set of visual and verbal elements that create a consistent image of a brand.
What does Rebranding involve?
The process of changing the corporate image of an organization.
Define Visual Language in branding.
The system of visual elements (color, typography, imagery, etc.) used consistently across brand materials.
What is a Verbal Strategy?
The voice, tone, and messaging guidelines that support a brand’s personality.
What is Differentiation in branding?
What makes a brand unique and distinct from its competitors.
What is Design Thinking?
A problem-solving approach focused on understanding user needs, generating ideas, and testing solutions.
What does Naming refer to in branding?
The process of creating the name of a brand, product, or service.
What are Brand Guidelines?
A document that defines how a brand is visually and verbally represented.
Who are Stakeholders in branding?
Individuals or groups that have an interest in the brand, such as customers, employees, investors, and partners.
What is User Experience (UX)?
The overall experience a person has when interacting with a product, service, or brand.
