Brand Marketing

Question 1

a crackdown on sth

Answer 1

eine Razzia durchführen

Question 2

additional revenue

Answer 2

weitere Einnahme

Question 3

consumer durables

Answer 3

Gebrauchsgüter (Verbrauchsgüter)

Question 4

fair compensation

Answer 4

angemessene Entschädigung

Question 5

market penetration

Answer 5

Marktdurchdringung

Question 6

recommended retail price

Answer 6

empfohlener Verkaufspreis

Question 7

retail sales

Answer 7

Einzelhandel

Question 8

subliminal advertising

Answer 8

unterschwellige Werbung

Question 9

to slash prices

Answer 9

Preise drastisch kürzen

Question 10

to go to the wall

Answer 10

Bankrott gehen

Question 11

turnover

Answer 11

Absatz Umsatz

Question 12

to mark up

Answer 12

den Preis anheben

Question 13

mark-up

Answer 13

Handelspanne

Question 14

margin

Answer 14

Marge

Question 15

interest

Answer 15

Zinsen

Question 16

corporate heavyweights

Answer 16

Großunternehmen

Question 17

market share

Answer 17

Marktanteil

Question 18

marketer

Answer 18

Absatzfachmann

Question 19

endorse

Answer 19

befürworten

Question 20

purchase

Answer 20

besorgen

Question 21

market share

Answer 21

Marktanteil

Question 22

marketing

Answer 22

Price

Place

Promotion

Product

(Point of sale

People)

Question 23

marketer

Answer 23

Vermarkter

Question 24

superior value

Answer 24

höherer Wert

Question 25

social, physical, individual needs wants demands

Answer 25

soziale, physische, individuelle Bedürfnisse

Question 26

broad array

Answer 26

starke Diversivizierung breites Spektrum

Question 27

merchandise

Answer 27

Handelsgut

Question 28

services

Answer 28

Dienstleistungen

Question 29

attribute

Answer 29

Eingenschaft Qualitätsmerkmal

Question 30

target audience

Answer 30

Zielgruppe

Question 31

exchange

Answer 31

Börse Austausch

Question 32

product developement

Answer 32

Produktentwicklung

Question 33

product launch

Answer 33

Produkteinführung

Question 34

research

Answer 34

Untersuchung Recherche

Question 35

dissatisfied with

Answer 35

frustriert unzufrieden

Question 36

suppliers

Question 37

display

Answer 37

Darstellung Anzeige Verkaufsregal

Question 38

expect

Answer 38

erwarten

Question 39

MARKETING

Answer 39

- Managing profitable customer relationships - to attract new customers by _promising super value_ and keep grow current customers by _delivering satisfaction_ understanding and satisfiying customer needs create value for customers and build customer relationships - capture value from customers in return

Question 40

needs

Answer 40

states of felt depriviation (Mangel) - \> basic physical needs; belonging(Zugehörigkeit) and affection(Zuneigung) - \>knowledge and selfexpression

Question 41

wants

Answer 41

sahped by culture and individual personality

Question 42

demands

Answer 42

shaped by society, discriped in terms(Begriff) of objects(ziel) that will satisfy needs combined with BUYING POWER

Question 43

marketing offer

Answer 43

Produktversprechen (Physiches Produkt, einschließlich Dienstleistungen=services Leistungen=activities Nutzen=benefits -\> persons, places, organizations, informations, ideas) exchange=answer to the offer

Question 44

anti consumption

Answer 44

anti Konsum

Question 45

consumer-goods

Answer 45

-Gebrauchsgüter

Question 46

consumer - advertising - resarch - protection - profile

Answer 46

Konsument - werbung/reklame - recherche - schutz - profil

Question 47

consumer duarables | (non-durables)

Answer 47

Verbrauchsgüter

Question 48

fair compensation

Answer 48

angemessener Ausgleich

Question 49

household name

Answer 49

allbekannter Name

Question 50

brand streching

Answer 50

vertikale Integration

Question 51

market saturation

Answer 51

Marktsättigung

Question 52

unique selling point

Answer 52

Alleinstellungsmerkmal Verkaufargument

Question 53

me-tooism

Answer 53

Nachahmung

Question 54

to go to the wall

Answer 54

Insolvent werden

Question 55

recommendend retail price

Answer 55

Empfohlener Verkaufspreis

Question 56

retail sales

Answer 56

Einzelhandelsumsatz