Brand Name Flashcards
(38 cards)
What is a Brand Name?
A brand name is a unique identifier that represents a company, product, or service, distinguishing it from competitors.
List the elements of a strong brand name.
- Simple and easy to remember
- Unique and distinctive
- Relevant to the brand’s identity
- Flexible for future growth
- Culturally appropriate
What are the steps to develop a brand name?
- Identify brand values and mission
- Understand the target audience
- Brainstorm creative name ideas
- Check for availability (trademark & domain)
- Test with potential customers
- Finalize and register the name
Why is a brand name important?
- Creates a strong first impression
- Builds customer trust and loyalty
- Enhances brand recognition
- Differentiates from competitors
- Supports marketing and branding efforts
What are some brand name strategies?
- Use descriptive words (e.g., PayPal)
- Invent new words (e.g., Google)
- Combine words (e.g., Facebook)
- Use acronyms (e.g., IBM)
- Personal names (e.g., Tesla)
True or False: A well-developed brand name weakens business identity.
False
Fill in the blank: A well-developed brand name strengthens business _______.
[identity]
Name a successful brand that is simple, sleek, and memorable.
Apple
Which brand is inspired by the Greek goddess of victory?
Nike
Identify a brand name that is unique and catchy with a rhythmic sound.
Coca-Cola
What does the brand name ‘Amazon’ imply?
Vastness and variety
What is the tagline of Nike?
Just Do It
Which company uses the tagline ‘Think Different’?
Apple
True or False: Coca-Cola’s tagline is ‘Open Happiness’.
True
Fill in the blank: The tagline ‘Have it Your Way’ is associated with ______.
Burger King
What company uses the tagline ‘The Ultimate Driving Machine’?
BMW
Which fast food chain has the tagline ‘I’m Lovin’ It’?
McDonald’s
True or False: The tagline ‘Because You’re Worth It’ is used by L’Oréal.
True
What is the tagline of FedEx?
The World on Time
Fill in the blank: The tagline ‘Just for the Taste of It’ is used by ______.
Diet Coke
Which company uses the tagline ‘Save Money. Live Better.’?
Walmart
What is the tagline associated with KFC?
Finger Lickin’ Good
True or False: ‘The Best a Man Can Get’ is the tagline for Gillette.
True
