Brand Standards

Question 1

What does EM stand for?

Answer 1

Exxon Mobil

Question 2

What is the color scheme on canopy for Exxon sites?

Answer 2

Red

Question 3

What is the color scheme on canopy for Mobil sites?

Answer 3

Blue

Question 4

Who are the two directors at BRRF?

Answer 4

Scott and Robert

Question 5

What are the parts that go with a wave?

Answer 5

Master decal, logo, anchor bolts

Question 6

When do you have a medium size wave or breaking wave?

Answer 6

When the dispenser is sitting on the island and it’s not long enough to fit the breaking wave or wave. You will need medium size with island extension

Question 7

What part always goes with a blade except when you have a blade for a Breaking Wave?

Answer 7

End Cap Logo

Question 8

What are the three types of sites from the image hierarchy and what type of sites are included?

Answer 8

Lite - less than 4 dispensers
Full - NTI *D&R
Optimized - Competitive conversions and existing sites

Question 9

Who are the partners at BRRF?

Answer 9

Rob and Brian

Question 10

What is an AIA?

Answer 10

Alternative Image Approval

Question 11

What quotes is the PC responsible for?

Answer 11

Apertures, dispensers, canopy

Question 12

What is the QT?

Answer 12

Quote tracker

Question 13

What is the brand specialist responsible for?

Answer 13

BRRF employee responsible for managing the team mail boxes and customer support line. All material orders not associated with an active project should be handled by the brand specialist

Question 14

What does MPD stand for and what’s another word for it?

Answer 14

Multi product dispenser - another word for it is dispenser

Question 15

What are the 3 grade names EM uses?

Answer 15

Regular, extra, supreme+

Question 16

What do you order in place of a Koala?

Answer 16

Safety decal

Question 17

What are the two types of safety decals?

Answer 17

Column and Waves, the difference is one is clear and one is white, the clear goes on waves and white goes on columns

Question 18

What is OSA?

Answer 18

On site advertising

Question 19

What is MID?

Answer 19

Main identification Sign

Question 20

What is an imprinter number?

Answer 20

Identifies site specific to be used for that QR code

Question 21

What is BRRF’s sister company?

Answer 21

Project CSI - they are located in Indiana and help with surveys and installers

Question 22

What does SDE stand for?

Answer 22

Synergy Diesel Efficient - Exxon Mobil’s Branded Diesel with additives

Question 23

Who is the vendor we use for apertures?

Answer 23

Federal Heath

Question 24

Where do we input quotes for BRRF PM’s to review?

Answer 24

QT

Question 25

Who is the vendor for dispenser decals?

Answer 25

LSI

Question 26

Who is the vendor for canopy quotes?

Answer 26

LSI, Federal Heath, and Universal can all do canopy quotes - our preferred vendor is LSI

Question 27

When do you need high wind waves/breaking waves and what changes with your quote when you have them?

Answer 27

High wind is for Florida, 3 miles from the coast, and the Gulf The waves/breaking waves itself is a different part and you will get different anchor bolts

Question 28

What is the measurement distance that waves can be placed? What is the optimal distance?

Answer 28

From 4 inches to 36 inches | Optimal is 12 inches

Question 29

What is the measurement distance for breaking waves?

Answer 29

10.5 inches

Question 30

What are apertures?

Answer 30

Fixtures from the ExxonMobil synergy branding. (Wave, blade, koala, number wedge, and end cap)

Question 31

What does traffic flow mean?

Answer 31

Main direction cars drive into the gas station

Question 32

What does PBL stand for?

Answer 32

Physical Business Location

Question 33

What does it mean when a project is in 4.4?

Answer 33

"In Survey Review" - it means the Project Manager asks the Project Coordinator to create a quote for the site (PM provides SOW)

Question 34

What status should the project be in after the PC uploads the entire quote requested by the PM?

Answer 34

4.6 - this means the site is in "art development" and the Graphic Designer is creating a permit pack or brand book based on the art request

Question 35

Why does it matter if the columns are round?

Answer 35

You will need round adaptors for sites with round columns for the following parts: pump number wedges, koalas, and blades

Question 36

What colors are the amenity bins?

Answer 36

Black or Dark Blue

Question 37

What does ACM stand for?

Answer 37

Aluminum Composite Material

Question 38

What is ESD?

Answer 38

Estimated Synergize Date - the date the apertures are installed on site