Branding and Marketing Plan Flashcards
means the image a company promotes and the connotations it fosters of
itself and its products
BRAND
is the image a company conveys
to its customers
BRAND STRATEGY
Examples of Brand Strategy
LOGO
TAGLINES
JINGLE
WEBSITE
SOCIAL MEDIA
CUSTOMER SERVICE
A document, or set of documents outlining the platforms and methods a company will use to reach their target market.
MARKETING PLAN
Types of Marketing Plan
NEW PRODUCT LAUNCH
SOCIAL MEDIA
TIME-BASED
details how a business will operate and
function in its entirety. A __________ is a roadmap for a business. It will cover the goals, missions, values, financials, and
strategies that the business will use in day-to-day operations and in the achievement of its objectives.
BUSINESS PLAN
This is a marketing plan that outlines how a new product will enter the market, who it will target, and in what way advertising will be done.
NEW PRODUCT LAUNCH
A social media marketing plan focuses on the advertising strategies on different social media platforms and how to engage with the users on these platforms.
SOCIAL MEDIA
are executed quarterly or annually, focus on the time of the year, the current condition of the business, and the best strategies in that period.
TIME-BASED
Steps in Creating a Marketing Plan
DO YOUR RESERCH
WRITE BRAND SUMMARY
DEFINE TARGET AUDIENCE
ADD A SITUATIONAL ANALYSIS
OUTLINE MARKETING OBJECTIVES
CREATE MARKETING STRATEGY
LIST TACTICS AND IMPLEMENTATION
Aims to gain maximum exposure through unconventional means
GUERILLA MARKETING
Creates customer loyalty through personal interaction
RELATIONSHIP MARKETING
Strives to move established companies and products into new markets
EXPENDITIONARY MARKETING
Seeks to turn immediately available sales data into actionable and timely strategies that target the shifting landscape of customer taste and trends
REAL-TIME MARKETING
