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Markedsføringsledelse > Bruhn, Schoenmueller og Shcäfer 2012 > Flashcards

Bruhn, Schoenmueller og Shcäfer 2012 Flashcards

1
Q

Kjennskap til merkevare

A

Tradisjonelle medier

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2
Q

Merkevare image

A

Sosiale medier

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3
Q

Øker funksjonell merkevare image

A

Kommunikasjon via sosiale medier skapt av bedriften

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4
Q

Øker hedonisk merkevare image

A

Kommunikasjon via sosiale medier som er brukergenerert

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Markedsføringsledelse (18 decks)

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