Building a Fitness Business Flashcards
(22 cards)
What ensures long tenure in the industry?
Savvy business skills such as
- Organization
- Marketing
- Networking
How are exercise sessions schedules?
around the availability of a client
Describe career growth for the fitness professional
May begin as a part-time status and gradually evolve into full-time, or may move up into a managerial position or director
what does working full-time involve for a fitness professional?
- train clients
- find new clients
- perform assessments
- clean
- perform other duties that may need attention around the fitness facility
how can fitness professionals sell better?
through examples, success stories, and experience (your or other clients’)
How can we make selling less overwhelming?
by considering the following key points:
- Professionalism
- Commitment
- Charisma
- Work ethic
- Desire
- Attitude
- Creativity
- Resilience
what’s the advantage of professionalism?
it enables the professional to be viewed as a trusted source
How can a fitness professional demonstrate commitment to their own success?
through investment in
- time
- energy
- training
- and other resources
to foster ongoing professional development.
Name the factors that can make or break a deal (closing a sale or closing a door)
- vision
- empathy
- self-confidence
- enthusiasm
- optimism
- focus
what does charisma involve?
it involves the ability to create rapport instantly and maintain it so the fitness professional and client are always on the same side
How can you develop and maintain a good work ethic?
By adopting efficient, effective, and consistent work habits.
This involves having a
- Regular schedule
- Standard operating procedures for repetitive tasks
- A simple but effective record-keeping system
- Self-discipline to continue
What does your success as a fitness professional depend on?
it depends on how much time and effort is put toward planned objectives
Name a few ways you can incorporate creativity as a trainer
- building a new exercise program
- manipulating exercise sequencing
- changing the training environment
What’s the key to being successful in the sales process?
by presenting your services as a solution for a client.
What’s the deal with selling personal training services?
it’s about asking a client to make a commitment to an exercise program to improve their own health, wellness, and fitness.
Name the stages of the sales process
- Identify a customer’s needs
- Communicate solutions for those needs
- Make the sale by asking for a financial commitment for your solution
How can you identify prospects (potential leads)?
- Asking for referrals from existing clients
- Working the floor and building rapport with as many facility members as possible
- Inquiring about warm leads
- Following up on inquiries from social media and other marketing streams
What’s one way to generate sales leads outside the health club environment?
Networking with other service-based business with a health-conscious clientele like
- Doctors’ offices
- Physical therapy clinics
- Massage therapy studios
- Chiropractic offices
- Weight loss centers
Define forecasting
Setting goals with numbers and metrics in place.
It’s how you measure progress and success.
Give an example of forecasting
Setting a salary goal can help identify how many client sessions you need to do and over what amount of time in order to achieve that goal.
What’s the first step in asking for a sale?
Talking through some different purchasing options based on the client’s level of value on fitness services and their unique time and budgetary constraints.
Why is it beneficial to provide different purchasing options for clients?
That way, there is a solution available for everyone (having price points that can appeal to a broad range of individuals)
