BUS MAN BOOKLET 2 Flashcards
what are some consultative cons
slow
conflict b/w ideas and opinions
sensitive knowledge can become common before decisions are made
what are some consultative pros
greater variety of ideas
employees have some variety
when is consultative appropriate to use?
more complex/creative tasks that require more knowledge.
when there is limited time pressure
when employees have higher level of expertise, knowledge and experience
what is consultative management
when decisions are made by the manager but employee opinions are considered.
2 way communication
manager = full control but employees have a say
what are some SWOT drawbacks
W=S are a matter of perception rather than a fact
open to interpretation
info is never perfect and the future always changes
what are some cons of Autocratic management
potentially not the best decision made
employees= no power = no chance to develop skill which means they have lower job satisfaction
what are some pros of Autocratic management
higher level of clarity = clearly defined procedure - consistency in outcome
performance can be monitored
decisions are made quickly = highly responsive
what are early adapters
customers who buy products when its brand new and new to the market.
whats the aim of promotion
- inform consumers - e.g - prices, location, product features.
- build a brand image
- create customer loyalty - encourage customers to buy again.
- persuade the customer - to purchase the product for the first time more regularly
whats SWOT analysis
a study undertaken by and org. to identify its internal Strengths and Weaknesses as well as its external Threats and Opportunities
whats the marketing mix
the elements of a firms approach to marketing that enables the firm to satisfy and delight its customers
what are the 4 ps
place
product
price
promotion
whats product
the physical features and specifications of the product.
key features that ensure it appeals to the needs of its TM:
Reliability
Durability
functionality
suitable packaging (appealing)
fashionable/keeps up with trends
whats price skimming
the product is sold at the highest initial price customers are willing to pay then over time the price lowers.
pros + cons of total quality management
Pros - highly adaptable to specific business requirements. low errors t/f low waste t/f low cost +enviro impact.
high motivation - employees empowered + establishes a culture of quality
Cons - time consuming
requires a shift in culture
employees require a training to identify methods to improve quality
whats quality
the degree of excellence in a good. service and its ability to satisfy/ delight the customer
what are the quality stratergies
proactive and reactive