business Flashcards
(12 cards)
The values and ideals that an (organization) encourages among its employees
Corporate culture
Polite behavior; good manners
Courtesy
The customer’s preference for a business; usually expressed in regular purchases from the business
Customer loyalty
All the activities a business engages in to interact with its customers
Customer relations
Activities and benefits **(provided) **by a business to (its customers) to create goodwill and customer (satisfaction)
Customer service
Focused on customer needs and wants
Customer-centric
The people (i.e., employees) who work cooperatively together to achieve business goals
Internal customers
Loyalty to a particular business
Patronage
Adapting to the environment in advance of the occurrence of events; taking advantage of opportunities rather than reacting to problems
Proactive
The amount and the value of goods and services produced (outputs) from set amounts of resources (inputs)
Productivity
All the opportunities that businesses have to connect with customers and reinforce their brand value
Touchpoints
Promotion for a business provided by customers who tell others of their satisfaction with the business
Word-of-mouth promotion