Business Flashcards
(13 cards)
1
Q
Analyse the social and ethical responsibilities of Qantas in marketing its products and services to customers. (6 marks)
A
2
Q
- Describe the value of a SWOT analysis in reviewing Qantas’ current business situation. (4 marks)
A
3
Q
- Recommend promotion strategies Qantas could implement to improve its brand reputation. (5 marks)
A
4
Q
- Explain Qantas major marketing objectives. (4 marks)
A
5
Q
- Describe how Qantas segment its market and attempt to reach its target market? (4 marks)
A
6
Q
- Describe how Qantas differentiates its products from its competitors. (4 marks)
A
7
Q
- Outline the types of pricing methods and strategies Qantas uses. (3 marks)
A
8
Q
- How does Qantas promote its products to consumers? (3 marks)
A
9
Q
- Explain how Qantas use relationship marketing to engage their customers. (4
marks)
A
10
Q
- Assess how E-Commerce is changing the way consumers interface with Qantas services. (6 marks)
A
11
Q
- Evaluate how Qantas knows its marketing strategies have been successful. (6
marks)
A
12
Q
- Describe the advantages of global branding for Qantas. (4 marks)
A
13
Q
- Explain by using an example how Qantas breached Consumer Law. (6 marks)
A
