Business Flashcards
(25 cards)
What are internal stakeholders?
Staff and management inside a business
Why do you need communication in a business?
It fundamentally improves the way the business operates
Why is it important that staff and management know what the goals of the business are?
So they can participate effectively in the development and strategy that will achieve them
What are external stakeholders?
Suppliers, customers and public
Why are external stakeholders important?
They make judgements about a business based on its vision, mission and goals. Positive messages are conveyed to them via marketing and the public relations department.
What is the key concept about communication?
Business regularly communicates with customers/suppliers/employees
What is the communication process?
Sender, message, decoding, receiver & feedback
There are two types of communication in business, what are they?
Internal and External
What is internal communication and give an example
Communication that takes place inside a business for example management to employees
What is external communication and give an example
Communication that takes place outside the business. For example manager to a supplier
What are the two types of external communication?
Informal and formal
What is informal channel and what does it include?
Those forms that are official
It involves top down communication
Bottom up communication
Lateral communication
What is top down communication?
Management to employees
What is bottom up communication?
Employees to management and
What is lateral communication?
Between different employees
What is an objective?
Goal
What is a strategy?
How you achieve that goal
Type of internal and external communication
Get to know people
Confirm arrangements
What verbal communication and give an example
Use of language (oral or written) to communicate
Memo, email, business letters
What is oral communication and give an example
Meetings
Interviews
Lectures
What is non verbal communication and give an example
Does not rely on words to convey a message
Body language
What is discriminatory language?
Sexist, racist or other words that discriminate against any group of people will block effective communication
What is Jargon?
Sometimes words cannot be understood because they are too technical
What is marketing?
It’s a total system of interacting activities designed to plan, price, promote and distribute products to present and potential customers
