Business Behavior Flashcards
(38 cards)
Fixed costs:
Costs that never change- capital costs
Variable costs:
Costs that will change on output- labour cost
Characteristics of market structures:
No. Of suppliers No. Of buyers Price setters/ takers Objectives Barriers to entry or exit Knowledge Product
Normal profit
The minimum level of profit required to keep factors of production in current use. Included in the cost.
Super normal profit:
Anything above the normal profit
Business costs:
Rent Electricity Labour Machinery Set up Pension
Total revenue =
Price X quantity
Marginal revenue:
Revenue you get from selling ONE more
Average revenue:
How much you receive on average per product sold. Total revenue / output
Total revenue:
A firm maximises its revenue once marginal revenue = 0
Marginal product:
The additional unit of OUTPUT( product) produced as a result of an additional unit of INPUT (labour)
E.g Input. Output
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Diminishing Marginal Returns:
As inputs are increased the increase in output becomes less and less
Business objectives:
Maximise profits Maximise sales revenue Maximise sales volume Show concern for the environment Achieve satisfactory objectives
What can a business do to try and make as much profit as possible??
Lowering prices should encourage more people to buy your stock. This will increase the revenue gained.
Why is making as much profit as possible important for a company??
This is their main objective and key for a business, also it is helpful to expand your business. Furthermore companies want to protect their market share.
Why do some businesses prefer to stay small??
Not enough money No opportunity No knowledge Lack of confidence Family ties- geographical mobility Happy as they are
Business efficiency:
The ability of the business to maximise its output and minimise its input.
Productive efficiency:
Operating at the lowest point on the AC curve
Allocative efficiency
Producing goods and services people want
Marginal benefit=Marginal cost (P=MC)
X inefficiency
Not operating on the AC curve
Dynamic efficiency
Long term allocation of resources. Firms are efficient due to investing in R and D
Horizontal integration:
Same level of supply chain
This occurs when firms merge at the same stage of production. This will be done to measure the size of a firm.
Vertical integration:
Behind or In Front of the supply chain
This occurs when a firm merge at different stages of production. There are two types of of vertical integration– backward and forward
Backward integration:
This occurs when a firm merges with another firm which is nearer to the source of production. E.G a car manufacturer buying a steel manufacturer