Business C1 Flashcards
(263 cards)
SME (Small and Medium Enterprises)
enterprises employing fewer than 250 people with an annual turnover not exceeding £50 million.
Entrepreneur
Identified as a risk-taker who sets up their own business based upon personal experiences or hobbies.
Characteristics of Entrepreneurs ( 7)
Key traits include “risk-taker, determination, self-confidence, good judgement, creative, can use initiative, being a self-starter.”
Motives to become an entrepreneur (3)
Primarily financial reward, being your own boss , and helping others.
Primary Sector
: Businesses that extract raw materials (e.g., farming, oil, mining).
Secondary Sector
: Businesses that turn raw materials into finished goods (e.g., a factory producing furniture).
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Tertiary Sector:
Businesses that provide services and sell goods to the public (e.g., retail shops).
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Importance of SMEs to the UK economy:
Highlighted by the statistic that “99% of all UK businesses are SMEs that employ over 60% of all private sector employment.” They are also vital as they often fill gaps in the market and provide opportunities to various consumers.
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Business Opportunities:
Typically arise from filling a gap in the market by satisfying needs and wants of consumers. Market research is crucial to identify these opportunities.
Stakeholders definition and examples: (7)
Defined broadly as “anyone that has a personal interest within a business,”
including employees,
customers,
shareholders,
managers,
banks,
local communities,
suppliers.
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Business Plan definition and what it contains (6)
“a document that prepares for the future start of a business.
It contains the business’s aims, objectives,
and marketing,
Human Resources,
financial and operational plans.”
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Components of a Business Plan (7)
executive summary,
business overview,
market research and marketing strategies,
management structure,
financial forecasts, and start-up finance information.
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Main Sources of Guidance to Help an Entrepreneur Create a Business Plan: (4)
Banks, accountants, small business advisors, and government agencies like the Prince’s Trust.
Pros of a business plan (4)
examining all aspects, potentially securing bank loans, acting as a monitoring tool and motivator
Cons of a business plan (2)
accuracy depends on research, can be hard to predict the future, less likely to guarantee success
Evaluation of a business plan
greater chance of covering all aspects, so more likely to be successful in the future.
Market
“a place where buyers and sellers meet to exchange goods/services for money.”
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Types of Markets:
Categorised by
local/global reach,
mass/niche,
product/service type.
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Market Size:
Total volume or value of sales of all products in the market.
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Market Growth
Percentage change in sales over a period of time,
Formula - (Change / Original) x 100.
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Market Share: definition and formula
Proportion of a particular firm’s sales within the total market sales,
calculated by: (Company Sales / Total Market Sales) x 100.
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Market Segmentation: definition and examples (5)
The process of “breaking down a market (customers) into groups with similar characteristics.” Types of segmentation include age, gender, income levels, location, and ethnicity.
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Importance and Impact of Market Segmentation: (pro con )
For: Understanding customer needs better,
focused promotion,
identifying profitable market segments,
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Against:
Consumers don’t always behave as expected,
over-time customer behaviour changes,
hard to segment some markets,
broad customer groups might be missed.
Monopoly definition
: One firm dominates the market (e.g., historically, Tesco and the NHS for new firms).