Business Chapter 34

Question 1

Ethnocentrism

Answer 1

The way some people view their own cultures, ethics and norms as superior to those from different cultures

Question 2

Global marketing

Answer 2

Planning, placing, producing and promoting of a business’s products in a worldwide market

Question 3

High-context cultures

Answer 3

Cultures, including much of the middle east, Africa, Asia and South America, that are relational, collectivist, intuitive and contemplative . This means that people in these cultures emphasise interpersonal relationships.
Developing trust is an important first step to any business transaction.

Question 4

Low-context cultures

Answer 4

Cultures, such as those of North America and much of the Europe, that tend to say what they mean. A communication style that relies heavily on explicit and direct language