Business Growth Flashcards
(40 cards)
When must a business grow
When it sells more output over a period of time
Why may a business grow
help to increase market share
improve profits
increase revenue
help a business to open more branches
What 3 ways will a business use to enter a new market
entering overseas markets
amending its marketing mix (product, price, place and promotion)
taking advantage of technology
Adv of internal(organic) growth
a business can maintain its own values without interference from stakeholders
higher production means the business can benefit from economies of scale and lower average costs
Disadv of internal ( organic growth)
there maybe be a long period between investment and return on investment
growth may be limited and is dependent on the reliability of sales forecasts
What involves external( inorganic growth )
External growth (inorganic growth) usually involves a merger or takeover
Define merger
A merger occurs when two businesses join to form a new (but larger) business
Define takeover
A takeover occurs when an existing business expands
What are the 4 methods of takeover or merger
Horizontal integration
Vertical integration
Explain horizontal integration
occurs when two competitors join through a merger or takeover.
The new business then becomes more competitive and increases its market share
Explain foward vertical integration
occurs when a business takes control with another that operates at a later stage in the supply chain.
Explain backwards vertical integration
occurs when a business takes control of a business earlier in the supply chain.
Explain conglomerate integration
occurs when businesses in unrelated markets join through a takeover or merger.
This enables businesses to spread their risk over a wider range of products and services.
Adv of inorganic growth
competition can be reduced
market share can be increased very quickly overnight
Disadv of inorganic growth
it can be expensive to takeover/merge with another business
managers may lack the experience to deal with the other businesses
Define plc
Business where shares are sold on the stock market . People who owns a share is called a shareholder - now have a voice in how the business operates
When a business sells shares on a stock market
this is known as ‘floating on the stock exchange’.
Adv of being a plc
the business has the ability to raise additional finance through share capital
the shareholders have limited liability
there are increased negotiation opportunities with suppliers in terms of prices because larger businesses can achieve economies of scale
Disadvantages of being a PLC include:
it is expensive to set up, requiring a minimum of £50,000
there are more complex accounting and reporting requirements
there is a greater risk of a hostile takeover by a rival company
Definition of capital
Capital is the money used to build run or grow a business
What is the difference between internal and external capital
Capital found from within a business is called an internal source of finance, whereas capital found from outside a business is an external source of finance.
Definition of retained profits
profits held back in the business for reinvestment rather than being issued as dividends.
Advantages of retained profits
cheap, quick and convenient, and there is easy access to the money
Disadvantages of retained profit
once the money is gone, it is not available for any future unforeseen problems the business might face