Business History Lectures Flashcards
(388 cards)
Who was America’s pre-eminent business historian and what was his key insight?
Alfred D. Chandler. He helped redirect the field business towards dispassionate analysis of the anatomy of business, emphasising the importance of minimising costs as the key focus.
Key developments in the study of business history - 1948?
Stimulated by the work of Joseph Schumpeter, Arthur Cole establishes the Harvard Research Center in Entrepreneurial History as a way of ‘building the
entrepreneur into economic theory’; clearly intending to provide the key focus in business history -a journal Explorations in Entrepreneurial History is founded.
Key developments in the study of business history - 1958?
Havard Research Centre shuts down –energies apparently spent.
Key developments in the study of business history - 1962?
Alfred D. Chandler publishes the highly influential Strategy and Structure. This work
provides a new focus for business history. In economics, some of the ideas take root among
students of industrial organization, and especially in Oliver Williamson’s development of
transactions cost economics.
Key developments in the study of business history - 1969?
Explorations in Entrepreneurial Historytransformed into Explorations in Economic
History with focus on quantitative economics
Key developments in the study of business history - 1977?
Chandler publishes the even more influential Visible Hand: the Managerial
Revolution in American Business.
Key developments in the study of business history - 1990?
Chandler publishes Scale and Scope –this work compares and contrasts the
establishment of big business in 3 economies –US, Britain, and Germany. Again a big debate
is stimulated
Strategy and Structure - Alfred D. Chandler?
Published in 1962 - In economics, some of the ideas take root among students of industrial organization, and especially in Oliver Williamson’s
development of transaction cost economics.
What did The Visible Hand - When was it published and what did it investigate?
1977 - This work investigated the growth of US ‘big business’ in response
to the challenges of the newer technologies of the late 19th century:
– railways, steel, chemicals, food processing etc, the new industries forming the basis of the ‘2nd Industrial Revolution’.
What was the idea behind Chandlers’ ‘3-progned investment’?
Investment in production, management and distribution.
The Invisible Hand - What economic stimulus did this book achieve?
It helped establish the importance of corporate strategy, founded on a “3-pronged investment” approach and also helped show the powerful competitive advantages of first-movers.
Scale and Scope?
1990 - Provides a comparative analysis of big business in US, Germany and
Britain and how business organisation shaped economic performance
What were three important contributions from Economists and who were the associated economists?
- Theories of the Firm - Edith Penrose (1959)
- Transaction cost economics - Oliver Williamson
- Firm Strategy and competition - Michael Porter.
Theories of the Firm - Contributor/s and overview?
The theory of the firm consists of a number of economic theories that explain and predict the nature of the firm, company, or corporation, including its existence, behavior, structure, and relationship to the market. Edith Penrose (1959) provided support for many of Chandler’s ideas based upon managerial capabilities of the firm to utilise its resources, especially human resources. There was a particular focus on the development of a resource based view of the firm.
Transaction cost economics - Contributor/s and overview?
Oliver Williamson extended our ideas about the relative strengths of firms and markets and the boundaries of the firm. Organisations can sometimes be more efficient than markets as their conflicts are easier and less expensive to solve. Williamson is credited for potentially increasing the number of mergers that were allowed to take place due to his arguments on firms increasing efficiency through vertical integration, rather than the former being used to reduce competition alone.
How does vertical integration play a role in TCE?
Take for example a coal mine, which by definition will have a fixed location. Therefore, factories wishing to reduce costs should locate near thee coal mine in order to reduce the cost of raw materials (this is called fundamental transformation). When all plants locate near all these coal mines we are at a productive efficiency. However, in this instance, rather than becoming a codependent relationship, its now the coal mine vs the factory. The coal mine will have disproportionately large bargaining power as the factory will have to pay more to import coal from other mines. Williamson saw the solution in a long term contract but this contract can be incomplete, so one solution could be vertical integration. Therefore firms may merge due to efficiency reasons rather than for monopoly purposes
Michael Porter?
Stressed the role of firm strategy and competition in stimulating the competitive advantage of both firms and nations. His expansion on David Ricardo’s ideas of competitive advantage led to the intuitive idea that a you win as a business by either being cheaper or different (which is perceived by the customer as better or more relevant).
‘Black-boxe’?
A term coined by Oliver Williamson to describe the inner workings of a firm.
Neo-classical economics and its view of the firm?
No internal consumption or self-sustainability of a firm, the firm simply operates to produce for outsiders. The production will be desirable by a production function, which assumes technical efficiency (e.g. of internal organisation). Profit maximisation is the behavioural assumption but it is ensured anyway by perfect competition.
Edith Penrose - The Resource Based View of the firm - Books Key achievement?
Edith’s book ‘The Theory of the Growth of the Firm’ - 1959, helped bridge strategic management and organisational economics.
Edith Penrose - The Resource Based View of the firm - views of firms and competitive advantage?
A theory of competitive advantage. Firms were seen as heterogeneous with ‘pools of resources’. They were seen as difficult to imitate, and hence a source of continuing competitive advantage. This competitive advantage leads to firms receiving ‘rents’ and firms can be consistently successful. They can be dynamically reconfigured - primarily through the growth strategies of innovation and diversification. Such growth strategies make use of ‘excess capacity’ in management, which functions like a public good within firms
Edith Penrose - The Resource Based View of the firm - Competitive advantage sources?
The sources of competitive advantage may be in terms of ‘know-how’, technologies or reputation. Hence, can be hard to break down unlike other barriers to entry.
Edith Penrose - The Resource Based View of the firm - Management role?
There is a key role of management, with a firm specific nature limiting rate of growth but not scale. For instance, even if you have a large number of good managers, the bigger a company, the less of an impact such individuals have. As a result, the company follows the ‘status-quo’. Good decisions get drowned out.
The three organisational forms/stages in the development of ‘big business’?
- The ‘entrepreneurial firm’ based around a single owner/ manager.
- A ‘centralised’ managerial firm - with a management tier organised according to managerial function.
- A ‘decentralised’ managerial firm, with management organised into operating divisions based upon product or regional lines.