Business- Marketing Flashcards
1
Q
What are the 2 types of research and their methods
A
Primary:
- Questionnaires
- Interviews
- Trialing
- Focus groups
Secondary:
- newspapers
- magazines
- census
- website
- internal data
2
Q
What is primary research
A
Information collected by the researcher
3
Q
What is secondary research?
A
The collection of data using research or information collected by others
