Business Model - E2

Question 1

New Service Offering:

Identify and explain the impact that launching an online consultation and virtual styling service would have on Trimayr’s existing business model.

Question 2

Brand Consistency:

Across Business Models
Evaluate whether offering Luxora Pop treatments in lower-tier Pop salons would be consistent with Trimayr’s business model, and explain the implications for brand positioning.

Question 3

Acquisition Alignment:

Advise the board whether acquiring a luxury independent salon chain aligns with Trimayr’s existing franchised business model, and recommend how any misalignment could be addressed.

Question 4

Disruption via Platform Tech:

Evaluate whether AI-based, at-home haircare platforms represent a disruptive threat to Trimayr’s business model, and recommend whether Trimayr should adapt in response.

Question 5

Redefining Value:

Recommend, with reasons, whether Trimayr should shift its definition of value in its business model to focus more on loyalty-building and stylist relationships, rather than average spend per customer.