Business Part 3 Flashcards
(15 cards)
What is a product funnel?
A step-by-step model showing how users progress through key product stages.
What is funnel drop-off?
The proportion of users who exit at a specific step in the funnel.
What is conversion rate?
The percentage of users who complete a desired action.
What is activation rate?
The percentage of new users who achieve a meaningful product milestone.
What is engagement rate?
A measure of how frequently users interact with a product over time.
What is a cohort?
A group of users who share a common characteristic over time (e.g. signup month).
What is cohort analysis used for?
To track behavior and retention of user groups over time.
What is retention rate?
The percentage of users who return after their first interaction.
How do you visualize cohorts?
With heatmaps or line charts showing user behavior by time interval.
What is churn in a cohort analysis?
The percentage of users who stop using the product over time.
What is feature adoption?
The percentage of users engaging with a specific feature.
What is a feature flag?
A mechanism to control who sees or uses a new feature.
What is a product KPI?
A metric tied to how users interact with specific product features.
What is a usability metric?
A measurement of how easy and effective a product is to use.
What is the goal of product analytics?
To understand user behavior and improve the product experience.
