Business planning (1) Flashcards
(5 cards)
1
Q
What is a business plan?
A
It’s a document that outlines the goals of a company and the ways to achieve them
2
Q
What is the purpose of a business plan?
A
It helps a company to stay focused on its goals
It can help secure some additional funding
3
Q
What is in a business plan?
A
- Executive summary (includes mission statement)
- Product and services
- Market analysis
- Marketing strategy
- Financial plans and projections
4
Q
What is SW business plan?
A
SW has business plans on various levels
SW as a whole has 3 strategic ambitions:
Service Excellence, Beyond Net Zero Emissions, and Good Value and Financial Sustainability
5
Q
A
