business quiz Flashcards
The focus that kaiser permanente put on their thrive marketing campain to link an image of wellness with their name and organization is an example of __
marketing differentiation
Analyzing challenges or barriers to starting a new cardiac rehab program would be an example of what part of a SWOT analysis?
- strengths
- weakness
- opportunities
- threats
threats
Applying for and obtaining a no-strings-attached grant for a community-based program is an example of what type of financing?
- equity
- debt
- neither
neither
A ________________ is a detailed analysis that can help to determine the likelihood of success of a business venture (new business, new program, business expansion, etc).
feseibility study
which is an illustration of the law of supply and demand?
- floral shops raising prices of roses arounf Vday and mothers day
- using the price that compeititors offer a class for and pricing it close to that amount
- maintaining the same staffing levels in your dept regardless of pt census
- deisgning an employee wellness and safety program in your faciliity
- floral shops raising prices of roses arounf Vday and mothers day
T/F
Measuring the change in the number of new patients/new evaluations per month before a marketing campaign and comparing that number to after the campaign is run, is an example of a Break-Even Analysis.
FALSE
Investing money into a marketing event when those resources could have been used to start a new clinic program is an example of a/an ___________________.
- return on investment
- net operating income
- accounts payable
- opportunity costs
opportunity costs
Determining the price you will offer a class or service at, based on what the expense of producing it and adding in some profit, is an example of __________________.
cost plus pricing
which of the following is an effective method of monitoring expenses and projecting revenues?
- constructing an annual budget
- producing a balance sheet
- calculating accounts receivables
- determining return on investment (ROI)
- constructing an annual budget
T/F
Research has shown that most patients prefer to see a different physical therapist with a new perspective on their problem for each of their PT visits.
false
Which is the most consistent with maintaing good public relations?
- company employees volunteering to work at events where free health screens are provided
- Sending lunch each Friday to a doctor’s office in exchange for them sending you referrals
- Creating a slogan that helps to separate you from your competition
- Identifying a niche your competitors don’t fill and designing a program that fits the gap
- company employees volunteering to work at events where free health screens are provided
knowing more about your competitors can help you determine:
- an appropriate price for your services
- how you can replicate what they do well
- where to direct your marketing effors
- all of the above
all of the above
