business quiz Flashcards
(12 cards)
The focus that kaiser permanente put on their thrive marketing campain to link an image of wellness with their name and organization is an example of __
marketing differentiation
Analyzing challenges or barriers to starting a new cardiac rehab program would be an example of what part of a SWOT analysis?
- strengths
- weakness
- opportunities
- threats
threats
Applying for and obtaining a no-strings-attached grant for a community-based program is an example of what type of financing?
- equity
- debt
- neither
neither
A ________________ is a detailed analysis that can help to determine the likelihood of success of a business venture (new business, new program, business expansion, etc).
feseibility study
which is an illustration of the law of supply and demand?
- floral shops raising prices of roses arounf Vday and mothers day
- using the price that compeititors offer a class for and pricing it close to that amount
- maintaining the same staffing levels in your dept regardless of pt census
- deisgning an employee wellness and safety program in your faciliity
- floral shops raising prices of roses arounf Vday and mothers day
T/F
Measuring the change in the number of new patients/new evaluations per month before a marketing campaign and comparing that number to after the campaign is run, is an example of a Break-Even Analysis.
FALSE
Investing money into a marketing event when those resources could have been used to start a new clinic program is an example of a/an ___________________.
- return on investment
- net operating income
- accounts payable
- opportunity costs
opportunity costs
Determining the price you will offer a class or service at, based on what the expense of producing it and adding in some profit, is an example of __________________.
cost plus pricing
which of the following is an effective method of monitoring expenses and projecting revenues?
- constructing an annual budget
- producing a balance sheet
- calculating accounts receivables
- determining return on investment (ROI)
- constructing an annual budget
T/F
Research has shown that most patients prefer to see a different physical therapist with a new perspective on their problem for each of their PT visits.
false
Which is the most consistent with maintaing good public relations?
- company employees volunteering to work at events where free health screens are provided
- Sending lunch each Friday to a doctor’s office in exchange for them sending you referrals
- Creating a slogan that helps to separate you from your competition
- Identifying a niche your competitors don’t fill and designing a program that fits the gap
- company employees volunteering to work at events where free health screens are provided
knowing more about your competitors can help you determine:
- an appropriate price for your services
- how you can replicate what they do well
- where to direct your marketing effors
- all of the above
all of the above
