Business Reserarch Flashcards
(23 cards)
Is the application for the s identification method In searching for the truth about business phenomena
Business research
Blueprint or road map that will guide the research
Research design
The test of a studies research design
Conclusion validity
Refers to the extent of researchers ability ro draw accurate conclusions from the research
Conclusion validity
Correctness of conclusions regarding the relationships among variables examined
Internal validity
Generalizability of the findings to the intended/appropriate population /setting
External validity
The process of choosing adequate and representative elements from the population to draw insights and conclusions for the entire population
Sampling
Sampling design where each element have an equal change to be included in the sample
Probability sampling
Sampling design which does not provide each element a predetermined chance to be included in the sample
Non-probability sampling
Sampling that allows elements of the population to be selected using a constant number (K) derived from dividing the total population by the computed sample size
Systemic sampling
Helps in selection of reapondents when there is already identifiable subgroups or strata of elements within the population which are the area of interest to the researcher
Stratified sampling
Involves grouping or deciding the elements of the population aftershock some groups are randomly selected and all the elements of the cluster are studied
Cluster sampling
Pertains to grouping of the population into geographic areas and selecting respondents
Area sampling
Involves the selection for key informants based on a predetermined set of criteria
Purposive sampling
Any characteristics, attributes, number or quantity that can be measured and counted
Variable
Data that is grouped by one or more characteristics
Categorical data
Data that is ranked or ordered to show relational preference .
Ordinal data
Data that is arranged along a scale where each value is equally distant from others. Relationally proportional
Interval data
Data expressed as ratio on a continuous scale
Ratio data
Variables that only have 2 responses
Dichotomies
Refers to a set of values, which are usually organised by variables ( what is being measured) and observational units (members of the sample /population)
Data
These are ordinal data with constant differences between observations
Interval data
Measured on a continuous scale and does have a natural zero point
Ratio data
